# Matte K-Beauty Lipsticks Innisfree's Vivid Cotton Ink Liquid Lipsticks Boast a Soft Texture By Laura McQuarrie | Published 2019-03-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivid-cotton-ink References: [allure](https://www.allure.com/gallery/new-k-beauty-products-march-2019-launches) & [us.innisfree](https://us.innisfree.com/vivid-cotton-ink/10072.html) [Innisfree](https://www.trendhunter.com/trends/innisfree-isle-hand-cream) recently introduced a collection of liquid lipsticks by the name of Vivid Cotton Ink, as the lip products are said to dry to leave the feel of "plush cotton" on the lips, along with the intensity of ink. Liquid lipsticks are known for being extremely drying yet this new range promises highly pigmented color with just one lightweight layer, as well as a comfortable texture. The Vivid Cotton Ink lipsticks are formulated with nourishing botanical oils like cotton seed, camellia, mango seed and avocado, which help to keep the lips feeling comfortable and hydrated. These new liquid lipsticks from Innisfree are offered in 13 bold shades that range from Pink Rose to [Merlot](https://www.trendhunter.com/trends/bleecker-bucket-bag-with-kisslock) and Bright Orange. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Hydrating Lipsticks:** Brands can innovate by formulating lipsticks with nourishing botanical oils to offer both highly pigmented color and comfortable hydration. - **Soft Lipstick Textures:** Brands can explore new textures for lipsticks that go beyond traditional waxy or matte finishes, such as Innisfree's plush cotton texture. - **Bold Liquid Lipsticks:** Liquid lipsticks remain a popular product, but brands can stand out by offering highly pigmented, long-wear formulas in bold and unique shades. ### Who This Affects Most - **Beauty:** The beauty industry can innovate by introducing hydrating lipstick lines that use nourishing botanical oils to offer long-lasting color and comfort. - **Fashion:** The fashion industry can explore lipstick trends and textures to complement new clothing collections, such as introducing plush cotton lipstick textures or bold liquid lip colors. - **Cosmetics:** Cosmetics manufacturers can experiment with lipstick formulations by adding nourishing botanical oils to offer a soft, comfortable texture that is highly pigmented and long-lasting. ## Related on Trend Hunter - [Creamy Vegan Lipsticks](https://www.trendhunter.com/trends/cream-lip-stain.md) - [Hydrating Matte Lipsticks](https://www.trendhunter.com/trends/lip-suede.md) - [Water-To-Oil Lip Tints](https://www.trendhunter.com/trends/juicepop-box-lip-tint.md) - [Mattifying Cream Lipsticks](https://www.trendhunter.com/trends/silk-matte-lip.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Soft-Matte Lip Mousses](https://www.trendhunter.com/trends/poutder.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md)