# Offbeat Inked Advertorials The Vivienne Westwood Spring/Summer 2012 Campaign is Quirky By Jana Pijak | Published 2012-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivianne-westwood-spring-summer-2012 References: [thefashionisto](http://thefashionisto.com/daniel-bamdad-by-juergen-teller-for-vivienne-westwood-springsummer-2012-campaign/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/03/03/daniel-bamdad-by-juergen-teller-for-vivienne-westwood-springsummer-2012-campaign/) The [Vivienne](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture) Westwood Spring/Summer 2012 campaign dares to stand apart from the crowd. This offbeat advertorial stars inked model Daniel Bamdad who shines in a quirky portrait series captured by the lens of famed fashion photographer Juergen Teller. This bold campaign showcases the latest in menswear styles from the English designer. Setting sail for the warmth of the upcoming season, this bold collection introduces a contemporary take on classic tailoring, with a focus on vibrant colors and accent accessories. From sleek lapel detailing to plaid prints, this quirky collection stays true to the designer's edgy and urban style. From high-waisted silhouettes to floral statement accessories, this fun-filled ad campaign is gaining plenty of attention. Effortlessly cool, the Vivienne Westwood Spring/Summer 2012 advertorial is filled with character and personality. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Offbeat Ad Campaigns:** There is an opportunity to create advertising campaigns that break from traditional norms and showcase unique, unconventional styles and models. - **Contemporary Takes on Classic Styles:** There is an opportunity to revamp classic, timeless styles with modern twists and bold, eye-catching colors and accessories. - **Inked Models in Fashion:** There is an opportunity to challenge traditional beauty standards in the fashion industry by featuring models with visible tattoos and embracing the trend of inked individuals. ### Who This Affects Most - **Fashion:** Fashion designers, photographers, and advertisers can embrace these trends to stand out in a competitive industry and appeal to a wider, more diverse audience. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate offbeat and unconventional styles and models into their campaigns to attract attention and differentiate from traditional advertising approaches. - **Tattoo & Body Art Industry:** Tattoo and body art professionals can leverage the trend of inked models in fashion to showcase their artistry and advocate for greater visibility and acceptance of tattoos in mainstream media. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)