# Childlike-Chic Lookbooks The Vivetta Spring/Summer 2013 Shoot Features Carefree Style By Michael Hemsworth | Published 2012-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivetta-spring-summer-2013 References: [agentlover](http://www.agentlover.com/blog/2012/10/08/vivetta-ss-2013/) & [vivetta.it](http://www.vivetta.it/Vivetta/home.html) Always unique and never ordinary, the Vivetta Spring/Summer 2013 line is sure to please the ladies who would prefer to stand out in a crowd. Replacing buttons with daisies, tailoring outerwear from an unexpected array of [bold shades](https://www.trendhunter.com/trends/no-rules-club) and combining plastic with fabric are just a handful of the motifs that are sure to be a hit come warmer weather. [Cocktail dresses embroidered](https://www.trendhunter.com/trends/alessandra-rich) with accents to form a face is an example of the fun, carefree style that Vivetta has come to be known and renowned for, which continues on in true Italian-chic style. Many of the designs seem straight out of your prom, but with kitschy updates that make them a little bit geek and a little bit [fairy tale](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). One thing is for sure: these fresh pieces are sure to please your inner child. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Unconventional Materials:** The use of plastic with fabric in fashion design presents disruptive innovation opportunities for materials suppliers and fashion brands. - **Embroidered Accents:** The trend of incorporating embroidered accents to infuse personality into clothing opens up disruptive innovation opportunities for embroidery technology companies and apparel brands. - **Geek-chic Style:** The combination of geek and fairy tale elements in fashion design creates disruptive innovation opportunities for retailers and fashion influencers targeting the young adult market. ### Industries Being Reshaped - **Materials Suppliers:** Materials suppliers can tap into the demand for unconventional materials in fashion design, such as plastic and fabric combinations, to offer innovative solutions and gain market share. - **Embroidery Technology:** Embroidery technology companies can capitalize on the trend of incorporating embroidered accents in clothing by developing advanced embroidery techniques and machinery to meet the growing market demand. - **Fashion Retail:** Fashion retailers can leverage the geek-chic style trend to curate and promote unique collections that attract young adult consumers looking for playful and whimsical fashion choices. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)