# Parisian Mime Fashion The Vivetta AW10 Collection by Vivi Ponti By Meghan Young | Published 2010-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vivetta-aw10 References: [coolhunting](http://www.coolhunting.com/style/vivetta.php) & [vivetta.it](http://www.vivetta.it/index.html) The Vivetta AW10 collection proves that great designs do not need to come from an established fashion house. While most people can't tear their eyes away from the [major Fashion Week catwalks](https://www.trendhunter.com/trends/auteur-studios-fall-2025), I suggest you at least take a moment to check out Vivì Ponti's lastet line. Emerging Italian designer Vivì Ponti's Vivetta AW10 collection centers around [edgy structures that accentuate feminine forms](https://www.trendhunter.com/trends/contemporary-femininity). I am particularly drawn to the white cutout dress--what about you? ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Emerging Fashion Designers:** The success of Vivetta AW10 collection highlights the growing trend of emerging designers making waves in the fashion industry. - **Edgy Structures:** Vivetta's focus on edgy structures in their AW10 collection presents an opportunity for innovative designers to explore new ways of accentuating feminine forms. - **Alternative Fashion Week Platforms:** The popularity of Vivetta's collection showcases the potential for alternative fashion week platforms to give up-and-coming designers the spotlight they deserve. ### Industries Being Reshaped - **Fashion Design:** The success of Vivetta AW10 collection points to an opportunity for fashion designers to experiment with edgy structures and redefine feminine aesthetics. - **Fashion Shows and Events:** The rise of alternative fashion week platforms provides an opportunity for event organizers to showcase emerging designers and disrupt the traditional fashion show circuit. - **Fashion Retail:** The demand for designs from emerging fashion designers like Vivetta opens up a market opportunity for retailers to curate and sell unique and edgy fashion pieces. ## Related on Trend Hunter - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)