# Vegetarian Cutlet Packaging Vivera's Packaging Presents Vegetarian Eats Like Cuts of Meat By Laura McQuarrie | Published 2015-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vivera References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/vivera.html) & [vivera](http://www.vivera.com/) As one of the leading suppliers of [meat substitutes](https://www.trendhunter.com/trends/vegchop) in the Netherlands, [Vivera](https://www.trendhunter.com/trends/vivera-protein-bites) chose a clever way to present its products and distinguish them as foods that are free of any animal meat. In the style of a meat cut chart, the packaging for the vegetarian products features peppers and other veggie-friendly foods prepared for slicing by a butcher. Since the packaging includes transparent pockets that allow a peek at the product, rather than using pictures, the brand uses a series of illustrations to show the value of the food. As well as having appeal to those who adhere to a [plant-based diet](https://www.trendhunter.com/trends/taste-of-the-world-burgers), the familiar cut chart imagery on Vivera's product packaging has the potential to intrigue non-vegetarians as well. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Meat Substitute Packaging:** Innovative packaging designs can help meat substitute companies stand out on the shelves. - **Creative Product Imagery:** Using creative imagery and illustrations on packaging can increase consumer interest and appeal. - **Plant-based Diets:** Increasing consumer interest in plant-based diets presents a growing opportunity for meat substitute companies. ### Industries Being Reshaped - **Food Packaging:** Innovative packaging designs can help food companies to differentiate their products and increase sales. - **Meat Substitute:** Growing consumer interest in plant-based diets presents a promising opportunity for meat substitute companies. - **Illustration and Graphic Design:** The use of creative illustrations and graphic design can enhance the appeal of various products and help them to stand out on the market. ## Related on Trend Hunter - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Artichoke-Based Meat Alternatives](https://www.trendhunter.com/trends/cutting-vedge1.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Artichoke-Based Meatless Alternatives](https://www.trendhunter.com/trends/cutting-vedge.md)