# Whole Food Protein Bites VIvera Protein Bites Come in Three Plant-Based Varieties By Michael Hemsworth | Published 2024-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vivera-protein-bites References: [vegconomist](https://vegconomist.com/products-launches/vivera-plant-based-protein-bites/) & [vivera](https://vivera.com/)  [VIvera](https://www.trendhunter.com/trends/quickmarinating-tofu) Protein Bites are a series of alt meat products formulated with taste, texture and nutrition in mind to work well for modern consumer preferences. The products are crafted with a [plant-based recipe](https://www.trendhunter.com/trends/this-is-super-superfood) that's achieved using vegetables, grains and legumes, and come in three varieties including Thai, TexMex and Green flavors. The product contains 20-grams of protein or more per serving and is great for use in wraps, salads or virtually any other recipe the consumer desires. VIvera Protein Bites are making their way to Dutch grocery stores this month including Jumbo, Albert Heijn and PLUS. The product takes a distinct approach to positioning on the market as a way to elevate a meal rather than a replacement for meat. Image Credit: Vivera ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 42% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Convenience Foods:** VIvera Protein Bites exemplify the growing trend of quick and easy plant-based meal components that cater to the busy, health-conscious consumer. - **Flavorful Alt-meat Variations:** The introduction of Thai, TexMex, and Green flavors in VIvera Protein Bites underscores the demand for culturally diverse and flavorful meat alternatives. - **Nutrition-forward Meat Substitutes:** With 20 or more grams of protein per serving, VIvera Protein Bites demonstrate the increasing emphasis on nutritional content in plant-based meat substitutes. ### Industries Being Reshaped - **Grocery Retail:** The launch of VIvera Protein Bites in stores like Jumbo, Albert Heijn, and PLUS highlights the evolving product offerings in grocery retail to include more plant-based options. - **Food Manufacturing:** VIvera’s use of vegetables, grains, and legumes to create protein-rich bites reveals innovations in food manufacturing processes aimed at meeting modern dietary preferences. - **Health and Wellness:** The focus on nutrition and plant-based ingredients in VIvera Protein Bites aligns with the health and wellness industry's shift towards sustainable and healthy eating solutions. ## Related on Trend Hunter - [Chilled Plant-Based Protein Snacks](https://www.trendhunter.com/trends/quorn-protein-bites.md) - [Globally Inspired Protein Bites](https://www.trendhunter.com/trends/fy-bites.md) - [Whole-Bean Protein Bites](https://www.trendhunter.com/trends/tiba-tempeh-protein-bites.md) - [Plant-Based Protein-Rich Snack Bites](https://www.trendhunter.com/trends/fridge-raiders-meatfree-tasty-bites.md) - [Bean-Powered Plant-Based Foods](https://www.trendhunter.com/trends/beanvivo.md) - [Herbaceous Plant-Powered Bites](https://www.trendhunter.com/trends/garlic-and-herb-bites.md) - [Snackable Steak-Style Bites](https://www.trendhunter.com/trends/plantedsteak-bites.md) - [Non-Processed Meat Alternatives](https://www.trendhunter.com/trends/vegchop.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md)