# Dance-Centric Vodka Martini Ads Grey Goose Launches the New 'Vive Le Martini' Campaign By Niko Pajkovic | Published 2021-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vive-le-martini References: [prnewswire](https://www.prnewswire.com/news-releases/grey-goose-invites-you-to-experience-the-quintessential-martini-with-new-vive-le-martini-film-301414281.html) & [greygoose](http://www.greygoose.com)  [Grey Goose Vodka](https://www.trendhunter.com/trends/duet) has launched a new marketing campaign titled ' [Vive Le Martini](https://www.trendhunter.com/trends/fall-2026-collection)!' that features a 30-second ad spot. The new ad showcases a lively party where a stylish crew of attending guests make and drink Grey Goose Martinis. As viewers watch the cocktail being mixed, they are prompted by the campaign's slogan "Do The Tini," which involves a variety of energetic, mixologist-approved dance moves, including "Le Chill," "La Goose," "Le Stir," and "Le Twist." The new campaign was created in collaboration with creative agency [MullenLowe LA](https://www.trendhunter.com/trends/modtheveg), while renowned choreographer Ryan Heffington directed the ad itself. "Vive Le Martini! is not only an ode to the worldwide ubiquity of this cocktail but also a celebration of the natural, quality ingredients that elevate a GREY GOOSE martini above the rest," said Martin de Dreuille, the Vice President of Global Marketing at Grey Goose Vodka. Image Credit: Grey Goose ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 34% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Dance-centric Advertising:** Opportunities for businesses to infuse dance and movement into their ad campaigns to capture viewers' attention - **Mixologist-approved Cocktails:** Opportunities for businesses to promote unique cocktail creations, even incorporating dance or other interactive activities in the mix - **Celebrity and Influencer Collaborations:** Opportunities for businesses to collaborate with well-known figures to bring attention and buzz to their products or services ### Who This Affects Most - **Alcohol and Beverage:** Grey Goose's campaign highlights the potential for innovation in advertising for alcoholic beverage companies, especially those seeking to create new signature cocktails - **Marketing and Advertising:** Opportunities for advertising agencies and marketers to bring a fresh, fun approach to ad campaigns by incorporating dance and movement into the mix - **Creative Arts and Entertainment:** Potential for choreographers, dancers, and other creative artists to collaborate with businesses in creating memorable ad campaigns and marketing content ## Related on Trend Hunter - [Immersive Pop-Up Martini Bars](https://www.trendhunter.com/trends/duet.md) - [One-Brand Vodka Martini Bars](https://www.trendhunter.com/trends/grey-goose-martini-bar.md) - [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md) - [Laid-Back Barbershop Ad Campaigns](https://www.trendhunter.com/trends/the-shop-lineup.md) - [Tennis-Player Vodka Campaigns](https://www.trendhunter.com/trends/frances-tiafoe.md) - [Elevated Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/grey-goose-raspberry-lemonade.md) - [Branded Homemade Alcoholic Beverages](https://www.trendhunter.com/trends/vodka-lime-and-soda.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md)