# Overtly Glitzy Winter Editorials Thre Viva!Moda Zen Noir Photoshoot is Over the Top By Jordy E | Published 2013-01-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vivamoda-zen-noir References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/01/zen-noir-julia-restoin-roitfeld-by.html) & [facebook](https://www.facebook.com/pages/Viva-Moda/47144297462) The Viva!Moda Zen Noir photoshoot features a glammed up version of Julia Restoin Roitfeld. Fame has long been attached to the model's name due to her mother Carine Roitfeld. The magazine's subsequent interest in her lineage and talent is consequently of little surprise. Zen Noir focuses on the [luxurious side of the cold months](https://www.trendhunter.com/trends/mcqueen-holiday-2025). As this editorial will be placed in the Winter 2012/2013 issue of Viva!Moda, stylist Agnieszka Scibior drew the attention of readers to fur shawls, floor-length dresses and tailored trench coats. These were all embellished with transparent lace, gilded material and multiple layers of fabric, distinguishing the ensembles as glitzy and certainly fabulous. This is fitting with Roitfeld's deep ties to the fashion industry. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 68% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxury Winter Fashion:** There is an opportunity for disrupting the luxury market by creating a more affordable luxury winter fashion line. - **Glamorous Winter Editorials:** There is potential for disruption in the editorial and fashion photography industry by creating more natural and minimalist winter editorials. - **Embellished Winter Wear:** An opportunity arises in the winter wear industry for the creation and marketing of more embellished and glamorous winter wear. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry can capitalize on the trend by incorporating more embellished and glamorous winter wear in their product lines. - **Fashion Photography:** The fashion photography industry can disrupt the trend by creating more natural and minimalist winter editorials instead of glitzy ones. - **Winter Wear:** The winter wear industry can disrupt the trend by creating affordable yet luxurious winter fashion lines that are embellished and glamorous, yet accessible to the masses. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md)