# Soccer Tournament Editorials The 'Viva Viva Brazil' Editorial Showcases World Cup Fashion By Vasiliki Marapas | Published 2014-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viva-viva-brazil References: [highsnobiety](http://www.highsnobiety.com/2014/06/25/world-cup-styling-editorial/) & [highsnobiety](http://www.highsnobiety.com/category/world-cup-month/) As a continuation of its 'World Cup Month' feature, Highsnobiety introduces the 'Viva Viva Brazil' editorial. Considering the sport's increasing popularity in the US, soccer-themed apparel could find a more permanent home in the streetwear industry. This editorial, styled by Atip W, features a collection of some of Highsnobiety's favorite soccer-inspired looks. Model Billy Moran is dressed in garments from brands such as adidas, Billionaire Boys Club, Saint Laurent, Nike, Goodhood and Uniforms For The Dedicated, among others. Moran exudes an elfin, boyish charm that works well with each of these sporty, colorful and well-tailored ensembles. Other features from World Cup Month include historic world cup moments recreated in LEGO, a collection of the best soccer commercials of all time and a thought-provoking article on how hosting the games will affect Brazil. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 44% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Increasing Popularity of Soccer-themed Apparel:** The streetwear industry could benefit from incorporating soccer-inspired clothing into their offerings. - **Sport-inspired Streetwear Fashion:** The popularity of soccer in the US presents an opportunity for fashion brands to create sporty, colorful, and well-tailored ensembles. - **World Cup Month Content:** The World Cup Month trend highlights various aspects related to the FIFA World Cup, including fashion, merchandise, and articles on the event. ### Who This Affects Most - **Fashion Industry:** Fashion brands can explore soccer-themed apparel and sporty streetwear to cater to the increasing demand. - **Sports/fitness Industry:** The popularity of soccer can create opportunities for brands to develop sports-related merchandise and clothing. - **Media/publishing Industry:** Publishers can tap into the demand for World Cup-related content by creating articles, editorials, and visual media focused on the event. ## Related on Trend Hunter - [Soccer-Specific Online Retail Destinations](https://www.trendhunter.com/trends/men-in-blazers.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md)