# Surrealist Fashion Advertising The 'Viva Vena' Video Provokes Intrigue in the Vena Cava Line By Amelia Roblin | Published 2010-09-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/viva-vena-video References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/09/15/surreal-viva-vena/) & [venacavanyc](http://venacavanyc.com/index2.html) Fashion designers Lisa Mayock and Sophie Buhai of Vena Cava have released a 'Viva Vena' video to promote their new collection. The [artsy film clip](https://www.trendhunter.com/trends/the-tiger) is fresh and quirky with a bit of a [contemporary surrealist style](https://www.trendhunter.com/trends/asos-inspired-by). A series of seemingly random objects and occurrences make up the entertaining black-and-white 'Viva Vena' video. Without featuring much [actual fashion](https://www.trendhunter.com/trends/contemporary-femininity), it's still a fun piece to watch. Check out the gallery for a peak at Vena Cava's unique styles. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 89% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Surrealist Fashion:** Opportunities for designers to create unique and whimsical clothing with surrealistic elements to stand out in the fashion industry. - **Artistic Fashion Advertising:** Opportunities for fashion brands to showcase their new collections through artistic and entertaining video content. - **Quirky Branding:** Opportunities for brands to differentiate themselves by showcasing their unique personality and quirks in their advertising campaigns. ### Sectors Adopting This - **Fashion:** Fashion designers and clothing brands can use artistic and surrealistic elements to attract consumers and stand out in a competitive industry. - **Advertising:** Opportunities for advertising agencies to create visually and emotionally engaging ads that stand out from the traditional commercial format. - **Digital Media:** Social media and digital platforms provide new opportunities for fashion brands to create and share unique content to engage with their audience. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md)