# Hipster Organic Fashion The Viva Vena Fall 2010 Collection Features Hand-Drawn Prints By Meghan Young | Published 2010-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viva-vena-fall-2010 References: [fabsugar](http://www.fabsugar.com/Pictures-Viva-Vena-2010-Fall-Collection-10073163) & [vivavenacava.blogspot](http://vivavenacava.blogspot.com) [Organic fashion](https://www.trendhunter.com/trends/regeneration-nation) tends to be priced at a higher point than regular fashion lines, so the Viva Vena Fall 2010 collection is pretty exciting. A more affordable line from fashion label Vena Cava, it offers a slew of [relaxed hipster wear](https://www.trendhunter.com/trends/the-october-collection) perfect for autumn. Created by design duo Sophie Buhai and Lisa Mayock, the Viva Vena Fall 2010 collection features "Vena Cava's signature hand-drawn prints and neo-Dada photo collages," as observed by Fab Sugar. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Affordable Organic Fashion:** The Viva Vena Fall 2010 collection shows that organic fashion can be made more affordable, presenting opportunities for other designers and brands to do the same. - **Hand-drawn Prints:** Vena Cava's use of hand-drawn prints in the Viva Vena Fall 2010 collection reveals a trend towards unique and personalized designs that other fashion labels can utilize. - **Relaxed Hipster Wear:** The Viva Vena Fall 2010 collection's focus on relaxed hipster wear shows that there is a market for casual, comfortable fashion that other brands can tap into. ### Where This Applies - **Organic Fashion:** The Viva Vena Fall 2010 collection highlights the potential for making organic fashion more affordable, a disruptive innovation opportunity for fashion companies looking to tap into the eco-friendly market. - **Printed Apparel:** Vena Cava's use of hand-drawn prints in the Viva Vena Fall 2010 collection suggests that printed apparel is becoming an increasingly popular trend, presenting opportunities for brands and designers to experiment and create unique designs. - **Casual Clothing:** The Viva Vena Fall 2010 collection's focus on relaxed, hipster-inspired clothing reveals a trend towards casual clothing that prioritizes comfort, presenting opportunities for brands to create comfortable, stylish clothing options. ## Related on Trend Hunter - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Sustainable Summer Dresses](https://www.trendhunter.com/trends/palma.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md)