# Beauty-Branded NFTs MAC Launches the Limited-Edition Viva Glam x Keith Haring NFT Collection By Elena Rahman | Published 2022-04-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/viva-glam-x-keith-haring-nft References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2022-03-29/mac-cosmetics-launches-keith-haring-nfts/) & [maccosmetics](https://www.maccosmetics.ca/?gclid=CjwKCAjw0a-SBhBkEiwApljU0jU8-ZaBAjDevmMKJL_OzxHDG_WrZ-yLeSuU_Vuoxc_K6ddtKflf0hoCnbsQAvD_BwE&gclsrc=aw.ds) [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) enters the [Metaverse](https://www.trendhunter.com/trends/virtual-holiday-store) with its limited-edition Viva Glam x Keith Haring NFT collection. The brand's first NFTs were made possible by collaborating with Keith Haring, a renowned artist in the NFT space. As usual, the MAC Viva Glamp products support the [Viva Glam Fund](https://www.trendhunter.com/trends/pride-eyeshadow-vault), which benefits organizations fighting for healthy futures for all. However, this year will mark the first in the foundation's 27=year history that fans and supporters will be able to contribute to the fund without buying a physical lipstick. Moreover, the limited-edition collection will help MAC Cosmetics reach a new audience and raise additional funds. 100% of the purchase price from primary sales of the Viva Glam x Keith Haring NFT collection will be donated to the fund to support youth impacted by HIV/AIDS this year. Image Credit: MAC Cosmetics ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 91% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Nfts in Beauty Industry:** The use of NFTs by beauty brands presents a disruptive innovation opportunity for the industry to explore new ways of reaching customers and raising funds for social causes. - **Artist Collaborations for Nfts:** Partnering with artists in the NFT space creates opportunities for beauty companies to tap into the growing interest in digital art and offer unique, limited-edition products to customers. - **Virtual Fundraising:** The adoption of virtual fundraising through NFT sales presents a disruptive innovation opportunity for organizations to reach a wider audience and garner support for social causes without physical product sales. ### Where This Applies - **Beauty:** The beauty industry can benefit from leveraging NFTs to create unique and limited-edition products that appeal to a new digital-savvy audience. - **Art:** The art industry can leverage collaborations with beauty brands to showcase and monetize digital art through NFTs. - **Non-profit:** Non-profit organizations can leverage NFT sales for virtual fundraising to reach new donors and supporters while raising awareness for social causes. ## Related on Trend Hunter - [Charitable NFT Collections](https://www.trendhunter.com/trends/nonprofit-nft.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Celebratory Artist-Created NFTs](https://www.trendhunter.com/trends/nars-campaign.md) - [Makeup-Focused Metaverse Worlds](https://www.trendhunter.com/trends/nyx-professional-makeup-1.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Non-Profit NFT Collections](https://www.trendhunter.com/trends/guerlain-nft-collection.md) - [Beauty NFT Programs](https://www.trendhunter.com/trends/shiseido-3.md) - [Artful Beauty Metaverses](https://www.trendhunter.com/trends/lancome-happiverse.md) - [Female Empowerment NFTs](https://www.trendhunter.com/trends/women-in-crypto.md)