# Flaming Female Films Umeric's Viva 'Fire' Video Still Series is Blazingly Stunning By Meghan Young | Published 2011-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/viva-fire References: [behance.net](http://www.behance.net/gallery/Viva-Fire/1056285) & [umeric](http://www.umeric.com) Fire can be a destructive force when left to its own devices, but the [Viva 'Fire](https://www.trendhunter.com/trends/viva-brazil-and-dreaming-of-rio)' video still series shows that its all-consuming energy can also be something more constructive. The Viva 'Fire' video still series shows all the different scenarios that can happen if individuals keep their inner fire tamed and silent at all times. Featuring hot tempers and blazing empowerment, this video captures the beauty in it all. Created by Umeric and directed by Ash Bolland, the Viva 'Fire' film itself is a [stunning work of art](https://www.trendhunter.com/trends/art-basel-miami-beach). Be sure to watch the short clip after you have browsed through the gallery. You won't be disappointed. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Visual Storytelling:** Creating stunning video still series like Viva 'Fire' presents opportunities for visual storytelling that captivates audiences. - **Empowering Imagery:** Using empowering imagery in film and photography can inspire and engage viewers in new and unexpected ways. - **Artistic Collaboration:** Collaborating with artists and directors, like Umeric and Ash Bolland, can result in breathtaking and unique works of art. ### Industries Being Reshaped - **Film Production:** The film production industry can leverage the concept of creating visually stunning video still series to enhance storytelling and captivate audiences. - **Advertising and Marketing:** Using empowering and visually striking imagery in advertising and marketing campaigns can help brands connect with their target audience on a deeper level. - **Art and Design:** The art and design industry can explore collaborations with filmmakers and photographers to create visually stunning and thought-provoking works of art. ## Related on Trend Hunter - [Bravery-Celebrating Short Films](https://www.trendhunter.com/trends/all-is-beauty.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Slick Modern Holographic Fireplaces](https://www.trendhunter.com/trends/holographic-fireplace.md) - [Smokeless Indoor Fire Lights](https://www.trendhunter.com/trends/flame-fire-light.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Convenient Personal Fireplaces](https://www.trendhunter.com/trends/personal-fireplace1.md)