# Religious Fairy Tale Ads The Viva e Deixe Viver Campaign Compares Prayers to Stories By Meghan Young | Published 2011-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/viva-e-deixe-viver References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/viva-e-deixe-viver-little-red-riding-hood-peter-pan/) & [vivaedeixeviver.org.br](http://www.vivaedeixeviver.org.br) Modern society doesn't really advocate the importance of religion, yet the [Viva e Deixe Viver](https://www.trendhunter.com/trends/viva-feast) ad campaign shows that there is a a bridge between contemporary hobbies and religious tendencies. For instance, fairy tales hold morals and advice while also providing a haven for children and adults alike. Therefore, these [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) are cute and quaint as well as clever and direct. Conceived by Sao Paolo-based ad agency Z+ Comunicação, the Viva e Deixe Viver ad campaign centers around the tag line, “Sometimes a story is worth a prayer.” The association itself focuses on visiting hospitals and cheering up sick children so as to speed up their healing. Therefore, embracing the [fairy tale theme](https://www.trendhunter.com/trends/gift-happily-ever-after), particularly 'Red Riding Hood' and 'Peter Pan' is even more appropriate. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Religious Storytelling:** Using the power of storytelling to promote religious values and beliefs in modern society. - **Child-centric Advertising:** Creating advertising campaigns that are both cute and clever to appeal to children and adults alike. - **Faith-based Healthcare:** Promoting spiritual well-being in healthcare settings to help speed up the healing process for sick children. ### Where This Applies - **Advertising:** Creating religious and child-centric advertising campaigns that feature clever storytelling techniques. - **Entertainment:** Incorporating religious elements into popular media and entertainment platforms to reach a wider audience and promote spiritual values. - **Healthcare:** Incorporating faith-based practices into healthcare settings to promote spiritual well-being and speed up the healing process for sick children. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)