# Next Generation AI Assistants Viv is a More Complex Helper than Siri with an Open Platform By Meghan Young | Published 2016-05-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/viv References: [theverge](http://www.theverge.com/2016/5/9/11639992/viv-digital-assistant-ai-artificial-intelligence-siri) & [washingtonpost](https://www.washingtonpost.com/news/the-switch/wp/2016/05/04/siris-creators-say-theyve-made-something-better-that-will-take-care-of-everything-for-you/) If you use Siri religiously, perhaps even considering her a big part of your life, than you may have mixed feelings towards Viv. Touted as the [next generation AI assistant](https://www.trendhunter.com/trends/create-ai-assistants), Viv has been secretly in development over the last four years by the creators of [Apple's](https://www.trendhunter.com/trends/amazon-alexa-plus) Siri. Dag Kittlaus and Adam Cheyer created Viv as a response to many of the holes they saw in Siri's program. First of all, Viv will be able to perform much more complex duties such as connecting with third-party merchants, purchasing goods and booking reservations. With her tagline, "intelligence becomes a utility," it's clear the creators wanted to make Viv much more fluid and flexible when it came to commands. She boasts a [more open platform](https://www.trendhunter.com/trends/perplexity-assistant) to do just that. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Next-gen AI Assistants:** The creation of Viv highlights the potential for more advanced, open AI assistants that can connect with third-party merchants, purchase goods, and book reservations. - **Open AI Platforms:** The development of Viv demonstrates the growing importance of AI platforms that offer greater flexibility and utility for business and personal use cases. - **Complex AI Capabilities:** Viv's ability to perform advanced tasks beyond simple voice commands underscores the potential for AI to revolutionize more complex industries such as e-commerce and hospitality. ### Sectors Adopting This - **E-commerce:** Viv's capabilities in connecting with third-party merchants and purchasing goods makes it a potential disruptive innovation for e-commerce platforms and providers. - **Hospitality:** Viv's ability to book reservations and perform complex tasks could be a major game changer for the hospitality industry and hotel booking services. - **Digital Assistants:** Viv's platform and capabilities highlight the potential for disruption in the broader digital assistant space, where more advanced and flexible features will continue to be in demand. ## Related on Trend Hunter - [AI-Enhanced Smartphone Assistants](https://www.trendhunter.com/trends/bixby-1.md) - [Multi-Device AI Assistants](https://www.trendhunter.com/trends/hey-tuya.md) - [Enhanced Generative AI Assistants](https://www.trendhunter.com/trends/amazon-alexa-plus.md) - [AI Personal Assistants](https://www.trendhunter.com/trends/jarvis-ai.md) - [AI Life Assistants](https://www.trendhunter.com/trends/spirio-ai.md) - [Corporate-Based AI Virtual Assistants](https://www.trendhunter.com/trends/ai-virtual-assistant.md) - [Mobile App AI Assistants](https://www.trendhunter.com/trends/aria-ai.md) - [Personalized AI Assistants](https://www.trendhunter.com/trends/personalized-ai-assistant.md) - [AI-Powered Online Shopping Assistants](https://www.trendhunter.com/trends/aipowered-virtual-assistant.md)