# Futuristic Eyewear Boutiques The New Viu St Gallen Store Resides in a Historic District By Rebecca Byers | Published 2015-12-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/viu-st-gallen References: [superfuture](http://superfuture.com/supernews/st-gallen-ch-viu-store-opening) The Viu St Gallen store is located in the heart of the town in the northeast corner of Switzerland. The futuristic boutique resides in a historic building in a car-free region of the scenic provincial town. Stocking the brand's full collection of [prescription frames and sunglasses](https://www.trendhunter.com/trends/gentle-monster-opens), the boutique helps Viu reach its fans in the far corner of the country in the midst of its simultaneous expansion into Germany. Enticing shoppers with its vibrantly hued aqua blue facade, the Viu St Gallen shop complements the pastel shade of its exterior with [rich caramel-colored wood panels](https://www.trendhunter.com/trends/bottega-venetas). As Viu is known for the dynamic eyewear wall, the shop puts its [innovative display](https://www.trendhunter.com/trends/globus-basel) in the spotlight, with the design naturally guiding shoppers' sight lines from the store's facade to its interior merchandising. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Futuristic Eyewear Stores:** Eyewear stores are using innovative designs and digital integration to provide a unique shopping experience. - **Expansion Into Historic Districts:** Retail brands are expanding into historic districts to attract customers with a unique aesthetic and blend of old and new. - **Dynamic Merchandising Displays:** Innovative, eye-catching displays are becoming increasingly important for retailers to attract and engage customers. ### Who This Affects Most - **Eyewear:** Eyewear brands are incorporating technology and unique design elements to enhance the customer experience and stand out in a crowded market. - **Retail:** Retail stores are finding new ways to attract customers by providing a unique, visually-striking shopping experience. - **Historic Preservation:** Preserving and repurposing historic buildings for retail use offers opportunities for innovation and unique branding for retailers. ## Related on Trend Hunter - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Pixelated Furnished Eyewear Stores](https://www.trendhunter.com/trends/lunet-eyewear.md) - [Modern Eyewear Flagship Stores](https://www.trendhunter.com/trends/dita-eyewear.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Theatrical Glamorous Eyewear Stores](https://www.trendhunter.com/trends/cubbitts-west-village.md)