# Vitamin-Enriched Protein Bars Vitl Protein Bars Come in Three Functional Flavors By Michael Hemsworth | Published 2022-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitl-protein-bars References: [foodbev](https://www.foodbev.com/news/personalised-nutrition-platform-vitl-launches-vitamin-and-protein-bars/) & [Vitl](http://Vitl.com)  The [Vitl](https://www.trendhunter.com/trends/womens-health-range) protein bars have been created by the personalized nutrition brand as a series of snacks for consumers seeking out a functional food product for their everyday lifestyle. The bars come in three options including Glow, Energy and Focus, which are each packed with 14-grams of protein along with vitamins and minerals to support good health. The [low-sugar bars](https://www.trendhunter.com/trends/trek-high-protein-bars) contain 143-calories each, and feature such flavors as Chocolate Brownie, Salted Carmel and Dark Chocolate & Raspberry to give them a [dessert-like quality](https://www.trendhunter.com/trends/ms-high-protein-bars). Founder and CEO Jonathan Relph spoke on the Vitl protein bars saying, "A first of its kind for Vitl, we spent over two years perfecting the recipe, to create a delicious bar that not only tastes great but has functional benefits too. Designed in a convenient packet, they are perfect for on-the-go snacking, whether that’s before a gym class, as an afternoon pick-me-up, or as a healthier swap for chocolate.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Protein Bars:** Opportunity for other personalized nutrition brands to develop or expand their own line of functional protein bars. - **Low-sugar Snacks:** Potential for food and beverage companies to create and market healthier snack options with fewer calories and less sugar. - **Convenient On-the-go Snacks:** Room for innovation in the snack industry to create more portable and efficient snack options for busy, health-conscious consumers. ### Where This Applies - **Personalized Nutrition:** Vitl's success in creating functional protein bars presents an opportunity for other personalized nutrition companies to expand their product offerings. - **Health Food:** The demand for low-sugar, high-protein snacks presents an opportunity for the health food industry to create and market premium snack products. - **Fitness and Sports:** Functional protein bars are an ideal snack option for athletes and gym-goers, presenting an opportunity for companies to expand their offerings in the fitness and sports industry. ## Related on Trend Hunter - [Low-Sugar High-Protein Bars](https://www.trendhunter.com/trends/lowsugar-highprotein-bars.md) - [Energy-Boosting Snack Bars](https://www.trendhunter.com/trends/soreen-lift-bars.md) - [Plant-Based Complete Nutrition Bars](https://www.trendhunter.com/trends/complete-nutrition-bar.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Hybrid Proteins Snack Bars](https://www.trendhunter.com/trends/protein-works-loaded-legends.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/greens-first-protein-bars.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)