# Non-Alcoholic Fruity Spritzers VITIS Unveils a New Non-Alcoholic Sauvignon Blanc and Shiraz Rosé By Kanesa D | Published 2024-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitis References: [glamadelaide.au](https://glamadelaide.com.au/sa-wine-duo-launch-game-changing-non-alcoholic-spritzers-lighting-up-the-alcohol-free-scene/) & [bc.vitis](https://bc.vitis.ca/)  VITIS Virgin Spritzers proudly introduces a delightful new addition to its range, perfectly aligned with its mission to create enjoyable [non-alcoholic beverages](https://www.trendhunter.com/trends/hugo-spritz-mocktail). Crafted meticulously, each VITIS Virgin Spritzer blends premium, locally sourced ingredients. The cornerstone of these spritzers is unfermented wine grape juice, selected for its rich flavor profile, paired harmoniously with natural spring water sourced from nearby springs. This unique combination enhances the taste and ensures the spritzers are refreshingly low in sugar and completely free from artificial sweeteners. Available in two distinctive flavors, VITIS Virgin Spritzers showcase the diverse terroir of South Australia. The Adelaide Hills Sauvignon Blanc variant fuses luscious passionfruit, juicy pineapple, and exotic guava. In contrast, the Fleurieu Peninsula McLaren Vale [Shiraz Rosé variant](https://www.trendhunter.com/trends/bubly-wine-refresher) delivers a blend of sweet wild strawberries and succulent blueberries, delicately finished with hints of spice. Image Credit: VITIS ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 49% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverage Boom:** The increasing demand for sophisticated non-alcoholic drinks opens the door for innovation in flavor and health-focused beverages. - **Locally-sourced Ingredients:** Prioritizing locally sourced ingredients can elevate product quality while supporting local economies and reducing carbon footprints. - **Sugar-free Alternatives:** Creating delightful, sugar-free drink options addresses growing health concerns and caters to consumers seeking healthier lifestyles. ### Industries Being Reshaped - **Beverage Industry:** Expanding the range of non-alcoholic beverages offers a great opportunity to tap into the market of health-conscious and sober-curious consumers. - **Agriculture:** Utilizing locally sourced ingredients enhances the market for regional farming and promotes sustainable agricultural practices. - **Health and Wellness:** Innovating in sugar-free and low-sugar drink options aligns perfectly with the rising trend of health and wellness dieting. ## Related on Trend Hunter - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Non-Alcoholic Lemoncello Spritzes](https://www.trendhunter.com/trends/non-alcoholic-lemoncello.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md)