# Vegan-Friendly Product Premixes The GoodMills Vitatex Vegan Snack Premix is Versatile By Michael Hemsworth | Published 2022-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitatex-vegan-snack-premix References: [foodbev](https://www.foodbev.com/news/goodmills-launches-vitatex-vegan-snack-premix-for-meat-snacks-and-bakery-applications/) & [goodmills](https://www.goodmills.com)  The [GoodMills](https://www.trendhunter.com/trends/slow-milling-ingredients) [Innovation](https://www.trendhunter.com/trends/spicy-calabrian-pepperoni-sausage-pizza) Vitatex Vegan Snack Premix is a new product for use in vegetarian and vegan food recipes to maximize flavor and substance in a simple way. The product is formulated with wheat proteins and maintains an authentic meat flavor that's decidedly juicy to make it great for use in plant-based burgers, meatballs and savory baked goods. The product only needs to be combined with oil and water to be ready for shaping into a range of recipes. The GoodMills Innovation Vitatex Vegan Snack Premix is freezer-stable when raw or baked, and is said to have the best flavor when oven-baked, grilled, pan or deep-fried. The product is expected to be a great option for a variety of establishments, particularly bakeries. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 35% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan-friendly Premixes:** The rise of veganism and meat alternatives creates opportunities for companies to develop premixes that can easily replace meat in recipes. - **Meat Substitute Market:** The growth of the meat substitute market leads to opportunity for companies to offer premixes that can meet the demand for meatless options. - **Convenient Food Preparation:** With busy lifestyles, there is an increasing demand for convenient food preparation, creating opportunities for premixes that simplify cooking. ### Who This Affects Most - **Food Manufacturing:** Food manufacturing companies could capitalize on the demand for vegan-friendly premixes to increase revenue. - **Bakery:** Bakeries can offer vegan snacks that taste and have the texture as meat-based snacks, which appeal to a growing vegan customer base. - **Foodservice Industry:** The foodservice industry can expand their offerings to include plant-based foods by incorporating vegan premixes into their menus. ## Related on Trend Hunter - [Meat Alternative Food Mixes](https://www.trendhunter.com/trends/vitatex-vegansnackmix.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md) - [Plant-Based Meat-Like Extrudates](https://www.trendhunter.com/trends/planteneers-fiildtex.md) - [Plant-Based Protein Bakery Additives](https://www.trendhunter.com/trends/gowell-tasty-protein.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Plant-Based Meat Texture Solutions](https://www.trendhunter.com/trends/novozymes-vertera-probite.md) - [Whole Food Protein Bites](https://www.trendhunter.com/trends/vivera-protein-bites.md) - [Meat Substitute-Enhancing Technologies](https://www.trendhunter.com/trends/givaudan-primelock.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md)