# Fruity Plant-Based Yogurts Vitasoy Launches a Plant-Based Yogurt Range with Oats By Kanesa D | Published 2023-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitasoy References: [retailnews.asia](https://www.retailnews.asia/vitasoy-launches-plant-based-oat-yogurt-range/) & [soy.au](https://soy.com.au/)  Vitasoy, a beverage brand, has introduced a fresh lineup of [plant-based yogurt](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt) crafted from locally sourced oats. Produced at Vitasoy's Albury-Wodonga facility, this innovative range is presented in three enticing flavors: Blueberry, Vanilla, and Summer Fruits. Consumers will be able to enjoy a snack filled with [plant-based calcium, vitamin B12, vitamin D](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk), and protein when they purchase this beverage. Vitasoy's new flavors are made with soluble oat fiber and live cultures found in fermented products. “Following the incredible consumer response to the launch of our Greek Style Soy Yogurt portfolio last year, we saw an opportunity to diversify the range using an Oat milk base. We were determined to deliver our signature smooth and creamy texture, along with a strong nutritional profile by adding protein and calcium, when developing this range," said Nick Bartram, marketing and strategy GM of Vitasoy Australia. Vitasoy's new Oat Yogurts can be purchased at [Coles](https://www.trendhunter.com/trends/muscle-nation-protein-cheesecake) supermarket locations. Image Credit: Vitasoy Australia ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 68% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Locally Sourced Ingredients:** Vitasoy's plant-based yogurt range is crafted from locally sourced oats, reflecting a growing trend of consumers valuing locally produced and sustainable ingredients. - **Plant-based Alternatives:** The introduction of Vitasoy's plant-based yogurt range highlights the increasing demand for dairy-free and plant-based alternatives in the food and beverage industry. - **Functional Nutrition:** Vitasoy's new Oat Yogurts are fortified with essential nutrients like calcium, vitamin B12, vitamin D, and protein, catering to the consumer trend of seeking functional, health-enhancing food options. ### Industries Being Reshaped - **Plant-based Food:** The launch of Vitasoy's plant-based yogurt range caters to the growing plant-based food industry, providing innovative alternatives to traditional dairy products. - **Natural and Organic:** By utilizing locally sourced oats, Vitasoy taps into the natural and organic food industry trend, offering consumers an option that aligns with their preference for more natural ingredients. - **Supermarkets and Retail:** The availability of Vitasoy's new Oat Yogurts at Coles supermarket locations caters to the retail industry's increasing focus on offering plant-based, functional food options to meet consumer demand. ## Related on Trend Hunter - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Flavorful Plant-Based Yogurts](https://www.trendhunter.com/trends/oatly-oatgurt.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Plant-Based Chinese Milks](https://www.trendhunter.com/trends/fresh-vitasoy-plant.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md)