# Health-Conscious Beverage Systems Vitapod Makes Drinks That Claim to Be "Healthier Than Water" By Laura McQuarrie | Published 2021-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/vitapod References: [digitaltrends](https://www.digitaltrends.com/home/vitapod-drink-system-swirls-water-into-nutrient-rich-beverage/) & [vitapodworld](https://www.vitapodworld.com/) Vitapod is an in-home drink system that blends fresh filtered water with vitamins, minerals and plant-based antioxidants to create beverages that are "healthier than water." The [pod-based beverage system](https://www.trendhunter.com/trends/air-up-christmas-cheers) includes a machine with simple controls so that refreshing, health-conscious drinks can be made with the press of a button. Some of the better-for-you beverages that Vitapod offers include Hydra+ Blueberry Pomegranate, peach-flavored Iced Tea+, Energy+, Sports+ and Immunity+, which is packed with nutrients that help to fill in the gaps of a regular diet. As well as being able to appreciate fresh, fruity flavors, Vitapod users can also indulge with flavors like the Hydra Cotton Candy Pod, which is full of [essential minerals and antioxidants](https://www.trendhunter.com/trends/waterdrops-fusion-collection) and none of the sodium, sugar, artificial flavors or sweeteners. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 55% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Pod-based Beverage Systems:** The popularity of pod-based beverage systems like Vitapod highlights a growing trend towards more convenient and customizable home drink systems. - **Functional Beverages:** Vitapod's focus on functional, nutrient-packed drinks responds to consumer demand for healthier and more functional beverage options. - **Personalized Wellness:** Vitapod's ability to customize drinks with specific nutrients and vitamins based on individual needs taps into the growing trend towards personalized wellness and nutrition. ### Where This Applies - **Home Appliance Industry:** Home appliance manufacturers have an opportunity to tap into the growing demand for convenient and customizable beverage systems like Vitapod. - **Functional Beverage Industry:** The functional beverage industry can leverage the popularity of Vitapod and develop more innovative and nutrient-packed drinks to satisfy consumer demand for healthier and more functional beverages. - **Wellness Industry:** The wellness industry can take advantage of the personalized wellness trend by partnering with Vitapod to develop customized nutrient and vitamin blends that meet individual needs and preferences. ## Related on Trend Hunter - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Milkshake-Inspired Hydration Pods](https://www.trendhunter.com/trends/shaky-shakes-pods.md) - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Smart Water Coolers](https://www.trendhunter.com/trends/standup-20.md) - [Customizable Beverage Systems](https://www.trendhunter.com/trends/ninja-thirsti-drink-system.md) - [Recovery Wellness Drinks](https://www.trendhunter.com/trends/optivive.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Hydration Booster Supplements](https://www.trendhunter.com/trends/air-up-supplements.md)