# Compact Commemorative Blenders The Vitamix ONE Celebrates 100 Years with a Slimmer Design By Laura McQuarrie | Published 2021-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vitamix-one References: [prnewswire](https://www.prnewswire.com/news-releases/vitamix-introduces-the-vitamix-one-a-commemorative-blender-in-honor-of-100-years-301296806.html) & [vitamix](http://vitamix.com) As part of its 100th anniversary celebrations, Vitamix is introducing a commemorative blender called Vitamix ONE. This blender sets itself apart with a small-format design that caters to those who are just getting started on their wellness journey. The perfect size for making everything from [smoothies and soups](https://www.trendhunter.com/trends/panasonic-blender-soup-maker) to dips and sauces, the [compact blender is countertop-friendly](https://www.trendhunter.com/trends/compact-kitchen-appliances) and takes up just a small amount of space in the kitchen. The Vitamix ONE is a smaller version of the classic Vitamix and it shares an accessible way for people to get more blended whole foods into their diet. The blender is equipped with a speed dial and [powerful blades](https://www.trendhunter.com/trends/pure-power-blender) that can handle tough and fibrous fruits and vegetables with ease. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 3% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Compact Blenders:** Opportunity for the development of smaller and more accessible blenders for those beginning their wellness journey. - **Speed Dials:** Incorporating easy-to-use speed dials can simplify the blending process for consumers. - **Fibrous Foods:** Integrating powerful blades that can handle tough and fibrous fruits and vegetables creates a new market for high-performance blenders. ### Where This Applies - **Appliances:** There is an opportunity for appliance manufacturers to create smaller and practical blenders for consumers to use on their wellness journeys. - **Food and Beverage:** Smoothies, dips, and sauces are a growing market, and blenders that can handle a variety of foods can offer new opportunities for businesses to innovate in the industry. - **Wellness:** As consumers become more interested in their health and wellness, there is an opportunity in the market for companies to create products that cater to this growing audience. ## Related on Trend Hunter - [Reimagined Self-Cleaning Blenders](https://www.trendhunter.com/trends/ascent-x-series.md) - [Functional Tumbler Blenders](https://www.trendhunter.com/trends/ninja-blendboss.md) - [Stylish Portable Blenders](https://www.trendhunter.com/trends/mini-blender.md) - [Ultra-Powerful Single-Serving Blenders](https://www.trendhunter.com/trends/cocinare-gopower-elite-blender.md) - [Gold-Accented Blenders](https://www.trendhunter.com/trends/vitamix-ascent.md) - [Precision Single-Serve Blenders](https://www.trendhunter.com/trends/zwilling-enfinigy-personal-blender.md) - [Powerful Combo Blenders](https://www.trendhunter.com/trends/combo-blender.md) - [Stainless Steel Blenders](https://www.trendhunter.com/trends/ascent-x5.md) - [Powerful Blender Designs](https://www.trendhunter.com/trends/pure-power-blender.md)