# Gold-Accented Blenders The Vitamix Ascent Series is a Stylish, High-Performing Appliance By Laura McQuarrie | Published 2023-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/vitamix-ascent References: [prnewswire](https://www.prnewswire.com/news-releases/vitamix-launches-ascent-gold-label-a-design-forward-line-with-gold-accents-and-four-sophisticated-color-choices-301863903.html) & [vitamix](https://www.vitamix.com/us/en_us/ascent)  People are increasingly opting for kitchen appliances that not only deliver exceptional performance but also boast visually appealing designs, seamlessly blending functionality with style to elevate the overall aesthetic of their culinary spaces—and the newly launched [Vitamix](https://www.trendhunter.com/trends/ascent-x-series) Ascent Series speaks to uncompromising consumers. "Ascent Gold Label defies the idea that a [blender belongs in a cabinet](https://www.trendhunter.com/trends/blending-system)," said Laura Ostenkamp, Vice President, Marketing & Product, at Vitamix, "These luxe machines mean customers don't have to choose between style and performance." Vitamix fans now have more style-focused options than ever, since the brand's top-selling Ascent Series A3500 blender is now available in [four color choices](https://www.trendhunter.com/trends/2025-color): matte navy, matte sage, brushed gold and white with gold accents. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 71% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Visually Appealing Appliances:** The trend of visually appealing kitchen appliances is growing, as consumers seek products that enhance the aesthetic of their culinary spaces. - **Blending Functionality with Style:** Consumers are looking for appliances that not only perform well but also have stylish designs, combining functionality and aesthetics. - **Luxe Machines for Discerning Consumers:** The demand for high-end, luxury kitchen appliances like the Vitamix Ascent Series is rising, catering to consumers who value both style and performance. ### Where This Applies - **Home Appliance Industry:** The home appliance industry can leverage the trend of visually appealing appliances by designing products that enhance the overall aesthetic of the kitchen. - **Kitchen Appliance Manufacturing:** Manufacturers of kitchen appliances can capitalize on the trend of blending functionality with style by creating products that combine innovative features with visually pleasing designs. - **Luxury Kitchen Appliance Market:** The luxury kitchen appliance market can capitalize on the rising demand for high-end, stylish appliances by offering products that provide both exceptional performance and aesthetically pleasing designs. ## Related on Trend Hunter - [Reimagined Self-Cleaning Blenders](https://www.trendhunter.com/trends/ascent-x-series.md) - [Stainless Steel Blenders](https://www.trendhunter.com/trends/ascent-x5.md) - [Powerful Blender Designs](https://www.trendhunter.com/trends/pure-power-blender.md) - [Color-Centric Kitchen Appliances](https://www.trendhunter.com/trends/thyme-table.md) - [Design-Forward Blender Collections](https://www.trendhunter.com/trends/beast-health.md) - [Collaboration Brass-Hued Kitchen Appliances](https://www.trendhunter.com/trends/breville-brass-collection.md) - [Industrial Design Blenders](https://www.trendhunter.com/trends/jar-blender.md) - [Stylish Portable Blenders](https://www.trendhunter.com/trends/mini-blender.md) - [Personalized Kitchen Campaigns](https://www.trendhunter.com/trends/make-more-than-meals.md)