# Fruity Hibiscus Slushy Drinks 7-Eleven Has a New Vitaminwater Zero Sugar LOOK Slurpee By Katherine Pendrill | Published 2023-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitaminwater-zero-sugar-look-slurpee References: [qsrmagazine](https://www.qsrmagazine.com/news/7-eleven-adds-vitaminwater-zero-sugar-slurpee-lineup)  [7-Eleven](https://www.trendhunter.com/trends/slurpee) has just announced the expansion of its Slurpee drink lineup with the debut of its new limited-edition Vitaminwater Zero Sugar LOOK Slurpee. The new Vitaminwater Zero Sugar LOOK Slurpee is a sweet drink that combines blueberry and hibiscus flavors. The result is a bright purple slushie with a fruity, yet lightly floral flavor. And just as the name suggests, this new sweet flavor is also sugar-free. As 7-Eleven's Director of Proprietary Beverages Ben Boulden says of the new beverage, "Even in the chilly temperatures, this sugar-free Slurpee drink – served at a frosty 28 degrees – makes for a tasty, wintry treat sure to delight tastebuds." The new Vitaminwater Zero Sugar LOOK Slurpee is available now from participating 7-Eleven, [Speedway](https://www.trendhunter.com/trends/fusion-energy), and [Stripes](https://www.trendhunter.com/trends/brainfreeze-season) stores for a just limited time. Image Credit: 7-Eleven ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 69% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sugar-free Slurpee Drinks:** 7-Eleven has just expanded its famous Slurpee drink lineup with a limited-edition vitaminwater Zero Sugar LOOK Slurpee. - **Fruit-flavored Slushies:** 7-Eleven's new Vitaminwater Zero Sugar LOOK Slurpee is a delicious combination of blueberry and hibiscus flavors that makes for a sweet, fruity, yet lightly floral slushie. - **Limited-edition Beverages:** 7-Eleven's new Vitaminwater Zero Sugar LOOK Slurpee is a limited-edition beverage available for just a limited time. ### Who This Affects Most - **Convenience Stores:** 7-Eleven's new limited-edition Vitaminwater Zero Sugar LOOK Slurpee brings new traffic to convenience stores and disrupts the industry. - **Beverage Production:** The new Vitaminwater Zero Sugar LOOK Slurpee creates an opportunity for the beverage industry to explore new flavor combinations with reduced sugar content. - **Fast Food:** Fast food chains may consider offering customizable slushies while introducing innovative flavors to meet the demand for healthy and flavorful drinks. ## Related on Trend Hunter - [Hibiscus-Infused Slushie Drinks](https://www.trendhunter.com/trends/hibiscus-lemonade-slurpee.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Cookie-Cola Slushies](https://www.trendhunter.com/trends/cocacola-oreo-zero-sugar-slurpee.md) - [Summery Peach Candy Slushies](https://www.trendhunter.com/trends/peach-candy-lemonade-slurpee.md) - [Retailer-Exclusive Refreshments](https://www.trendhunter.com/trends/arizona-frost-chillzicle.md) - [Frozen Soda Brand Refreshments](https://www.trendhunter.com/trends/7eleven-and-mtn-dew.md) - [Convenience Store-Branded Beverage Lines](https://www.trendhunter.com/trends/fusion-energy.md)