# Pillow-Headed Ads The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers By Shelby Lee Walsh | Published 2010-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitaminwater-strong-man References: [adsoftheworld](http://adsoftheworld.com/media/tv/vitaminwater_strong_man) & [vitaminwatercanada](http://www.vitaminwatercanada.ca/) The [VITAMINWATER](https://www.trendhunter.com/trends/vitaminwaters) enhanced water 'Strong Man' commercial appeals to all of those fellas who want to be fit for their ladies. The [comically produced commercial](https://www.trendhunter.com/trends/moist-humor) implies that to impress your girly friend, you can't be attractive when you are curled up on the sofa begging your girlfriend to take care of you while dressed in a Snuggie. The cure for this sad situation is to drink VITAMINWATER enhanced water -- and lots of it. Check out the pillow-headed 'Strong Man' commercial above over a nice refreshing bottle of the [vitamin-rich water](https://www.trendhunter.com/trends/choose-better-campaign). ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gendered Marketing:** Opportunity to explore how marketing to specific genders can be more inclusive and reflective of a diverse audience. - **Humorous Advertising:** Opportunity to incorporate humor in advertisements to make them more memorable and shareable. - **Healthy Lifestyle Promotion:** Opportunity to promote the benefits of a healthy lifestyle through various mediums. ### Industries Being Reshaped - **Beverage:** Opportunity for beverage companies to differentiate their products through creative advertising techniques. - **Advertising:** Opportunity for advertising companies to incorporate humor and address cultural issues in their campaigns. - **Fitness:** Opportunity for fitness companies to partner with beverage companies to promote healthier lifestyles. ## Related on Trend Hunter - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Playful Hydration Campaigns](https://www.trendhunter.com/trends/liquid-iv-hydration-product.md) - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Feel-Good Beverage Campaigns](https://www.trendhunter.com/trends/bestie-campaign.md)