# Hidden Sports Commentator Ads Vitaminwater France Celebrates Amateur Athletes in Funny TV Spot By Katherinev123 | Published 2012-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitaminwater-france References: [popsop](http://popsop.com/57691) & [sidlee](http://www.sidlee.com/) During the Olympics, we celebrate the world's top athletes, but Vitaminwater France is pushing people to celebrate amateur athletes instead. It has just rolled out a humorous commercial, created by agency Sid Lee, that focuses on everyday athletes. In the commercial, a real sports commentator hides behind street lamps and bushes and uses a microphone to make live comments on the actions made by various amateur athletes around him. These include a lone basketball player, a swimmer and a pair playing tennis, just to name a few. The athletes featured in the commercial are real people, so their reactions to the comments are authentic. Afterward, Vitaminwater France rewarded the athletes with a free bottle of Vitaminwater. As Popsop puts it, the free drink isn't "a gold medal, but still a very nice award." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Amateur Athlete Recognition:** Opportunity for brands to celebrate and promote the accomplishments of everyday athletes through innovative marketing campaigns. - **Hidden Commentator Advertising:** Using the element of surprise by featuring hidden sports commentators to create engaging and entertaining advertisement experiences. - **Authentic Reactions in Advertising:** Utilizing real people and capturing their genuine reactions to create relatable and compelling ad content. ### Who This Affects Most - **Sports Brands:** Sports brands can explore partnerships with amateur athletes to tap into the growing market of fitness enthusiasts looking for relatable role models. - **Beverage Companies:** Beverage companies can create authentic and engaging ad campaigns that highlight the connection between physical activity and hydration. - **Marketing and Advertising Agencies:** Opportunity for agencies to develop innovative concepts that surprise and entertain audiences while promoting brands and products. ## Related on Trend Hunter - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Bold Athlete-Centric Campaigns](https://www.trendhunter.com/trends/made-for-athletes.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)