# Functional Flavored Water Drinks These New vitaminwater Flavors are Hydrating and Tasty By Michael Hemsworth | Published 2021-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vitaminwater-flavors References: [csnews](https://csnews.com/vitaminwater-new-varieties) & [vitaminwater](https://www.vitaminwater.com) These new vitaminwater flavors are being launched by the brand to provide consumers with a functional refreshment option that doesn't back down when it comes to taste. The beverages come in the new Gutsy and Look options, which are characterized by their watermelon peach and blueberry hibiscus flavors, respectively. Gutsy is formulated with five-grams of [prebiotic fiber](https://www.trendhunter.com/trends/geez-louise) to help support overall gut health, while Look contains both vitamin A and lutein for eye health maintenance. The new vitaminwater flavors both maintain a zero sugar recipe that joins the brand's existing refreshments that are focused on [functional hydration](https://www.trendhunter.com/trends/hydration-soda). The new flavors are likely to draw in shoppers looking to try out [functional food and drink varieties](https://www.trendhunter.com/trends/line-of-sparkling-waters), which have grown immensely in popularity over the past few years. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Functional Flavored Water Drinks:** Brands can create functional flavored water drinks to target health-conscious consumers who want tasty alternatives to water. - **Prebiotic Fiber Formulations:** Health brands exploring prebiotic fiber formulations can create innovative products that promote gut health and appeal to consumers seeking digestive aids. - **Functional Hydration Offerings:** Innovative functional hydration offerings can attract consumers looking to try out functional food and drink varieties that offer more than just hydration. ### Where This Applies - **Beverage Industry:** Beverage companies can innovate by developing functional flavored water drinks to meet the growing demand for functional hydration, while providing consumers with tasty alternatives to traditional water. - **Health and Wellness Industry:** Health and wellness brands can explore prebiotic fiber formulations to create products that are effective in promoting gut health, while providing consumers with a convenient and tasty way to improve digestion. - **Food and Beverage Retail Industry:** Food and beverage retailers can stock innovative functional hydration offerings, which provide consumers with a range of options that offer more than just hydration, and appeal to consumers looking to try out functional food and drink varieties. ## Related on Trend Hunter - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Bubbly Beneficial Refreshments](https://www.trendhunter.com/trends/functional-sparkling-beverage.md) - [Clean Label Drink Flavors](https://www.trendhunter.com/trends/hydration-drink-flavors.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Bubbly Hydration Beverages](https://www.trendhunter.com/trends/functional-sparkling-drinks.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Chocolate-Flavored Water Beverages](https://www.trendhunter.com/trends/vitaminwaters-zerosugar.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md)