# Soothing Lavender Slushies 7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor By Laura McQuarrie | Published 2019-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitaminwater-chill References: [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-thrills-with-first-vitaminwater-chill-300846381.html) & [7-eleven](https://www.7-eleven.com/) 7-Eleven is introducing an all-new Slurpee Lite drink and the first glacéau vitaminwater Chill of its kind to be carried in its stores. Inspired by of-the-moment floral and botanical flavors, the new drink from 7-Eleven and glacéau boasts a [soothing blueberry-lavender taste](https://www.trendhunter.com/trends/lavender-smoothie). The refreshing frozen drink is naturally flavored, has no sugar and boasts just 20 calories per eight-ounce serving. This unique flavor pairing is set to appeal to Millennials in particular, as many health-conscious consumers within this age group are looking for bold flavor experiences that are low in calories and sugar. According to 7-Eleven proprietary beverages director Jacob Barnes, "The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It's ideal for someone who loves [Slurpee drinks](https://www.trendhunter.com/trends/7eleven-slurpee-day), but may be looking for a [lighter alternative](https://www.trendhunter.com/trends/frappuccino-lite)." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 55% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Botanical Beverages:** Creating new and unique flavors with floral and botanical ingredients in the beverage industry. - **Low-calorie Snacks:** Health-conscious consumers seeking snacks and drinks with fewer calories than traditional options. - **Millennial Taste Preferences:** Meeting the demand for bold and intriguing flavor combinations that appeal to the Millennial generation. ### Industries Being Reshaped - **Beverage:** Innovating with new natural flavor profiles to attract health-conscious customers to beverages and frozen drinks. - **Convenience Store:** Offering innovative, low-calorie, naturally-flavored drinks to cater to Millennial customers who love Slurpee drinks but may be seeking lighter alternatives. - **Food & Snack:** Introducing unique and unexpected flavor combinations as an alternative to traditional snacks and drinks to entice consumers seeking more adventurous taste experiences. ## Related on Trend Hunter - [Frozen Flavor Sports Drinks](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry.md) - [Spring Beverage Menus](https://www.trendhunter.com/trends/springtime-beverage-lineup.md) - [Hibiscus-Infused Slushie Drinks](https://www.trendhunter.com/trends/hibiscus-lemonade-slurpee.md) - [Floral Frozen Yogurt Experiences](https://www.trendhunter.com/trends/blueberry-lavender.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Blue Raspberry-Inspired Frozen Treats](https://www.trendhunter.com/trends/mini-melts-usa.md) - [Retailer-Exclusive Refreshments](https://www.trendhunter.com/trends/arizona-frost-chillzicle.md) - [Shimmering Lavender Smoothies](https://www.trendhunter.com/trends/lavender-shimmer-smoothie.md) - [Calming Lavender Smoothies](https://www.trendhunter.com/trends/lavender-smoothie.md)