# Water-Branded Lip Balm The 'Vitaminschtick' Chapsticks Keep Your Lips Healthily Moisturized By Joanne Lam | Published 2010-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitaminschtick References: [luckymag](http://www.luckymag.com/blogs/luckyrightnow/2010/07/lipsmackers-for-the-new-millen.html) & [balmdiggity.wordpress](http://balmdiggity.wordpress.com/2010/03/02/vitamin-schtick/) For those who love [VitaminWater](https://www.trendhunter.com/trends/vitaminwaters-zerosugar), this 'Vitaminschtick' will have you jumping for joy. Now you can not only enjoy the health benefits of Vitaminwater in your thirst-quenching beverage, but also in your [lip-moisturizing chapstick](https://www.trendhunter.com/trends/electrolyte-lip-balm). Available in the same flavors as those of the Vitaminwater drinks, these colorful Vitaminschtick lip balms are available at [Target](https://www.trendhunter.com/trends/lip-wellness). Given the variety in Vitaminschtick for different tastes, would you choose just one, or splurge and get them all? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Flavored Lip Balms:** The rise of flavored lip balms presents an opportunity for manufacturers to create innovative and unique lip balm flavors that cater to consumers' preferences. - **Branded Personal Care Products:** Brands can leverage their existing product lines and brand equity to expand into the personal care industry, offering consumers a cohesive experience across multiple product categories. - **Convergence of Food and Beauty:** The convergence of food and beauty presents disruptive innovation opportunities for creating products that combine the health and wellness benefits of food and personal care. ### Industries Being Reshaped - **Lip Care Products:** Manufacturers in the lip care industry can explore creating lip balms that mimic popular beverage flavors, catering to consumers who seek unique and enjoyable lip care experiences. - **Beverage Industry:** Beverage companies can extend their brand offerings by partnering with or developing their own lines of lip balm, creating a synergistic connection between their beverages and personal care products. - **Health and Wellness:** Companies in the health and wellness industry can explore the potential of creating innovative personal care products that combine the benefits of vitamins and nutrients with beauty and skincare. ## Related on Trend Hunter - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Waterless Lip Treatments](https://www.trendhunter.com/trends/balm-amour.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Pocket-Friendly Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness.md) - [5-in-1 Lip Balms](https://www.trendhunter.com/trends/conditioning-lip-balm.md) - [Sun-Shielding Lip Balms](https://www.trendhunter.com/trends/some-by-mi-v10-hyal-lip-sun-protector.md) - [Intimate Skincare Sticks](https://www.trendhunter.com/trends/vmagic-lips-stick.md) - [Soda-Inspired Lip Balms](https://www.trendhunter.com/trends/cocokind-x-olipop.md) - [Flavor-Packed Lip Balms](https://www.trendhunter.com/trends/hismile-lip-balm.md)