# Feminine Vitamin Cases Liquivee Vitamins for Women Come in Colorful Pearlescent Tubes By Laura McQuarrie | Published 2015-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamins-for-women References: [thedieline](http://www.thedieline.com/blog/2015/3/10/liquive) & [kissmiklos](http://kissmiklos.com/liquivee) Catering to the modern woman, Kiss Miklos created concept packaging for Liquivée's [beauty vitamins for women](https://www.trendhunter.com/trends/barbie-x-hiya). Knowing that these vitamin cases would likely be stored in a small clutch purse or makeup bag for on-the-go use, the design favors a fashionable aesthetic over a sterile medicinal one. The colored tubes have a soft feminine, pearlescent finish and are embellished with gold lettering that is suggestive of a high-end premium product. As much as the packaging is means to be attractive to look at, the containers for Liquivée were also meant to be quite [slim and discrete](https://www.trendhunter.com/trends/the-stylish-pill-box). With growing concerns for health in all aspects of life, more consumers will be looking for [well-rounded supplements that promise beauty](https://www.trendhunter.com/trends/sakara-supplements), wellbeing and convenience as this concept for Liquivée does. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fashionable Supplement Packaging:** As consumers look for convenience in health and wellness products, designing fashionable supplement packaging could attract more consumers. - **Wellness and Beauty Supplements:** As concerns for health and beauty grow, companies can expand their supplement offerings to cater to consumers who prioritize both wellness and appearance. - **Slim and Discrete Packaging Design:** Designing slim and discrete packaging for health and wellness products that can easily fit in small bags or purses can attract consumers who prioritize convenience. ### Who This Affects Most - **Supplement Industry:** Creating new supplement packaging that appeals to consumers' desire for stylish and discreet designs could disrupt the traditional supplement industry. - **Cosmetics Industry:** Expanding into wellness supplements that also promise beauty benefits could disrupt the traditional cosmetics industry. - **Fashion Accessories Industry:** Collaborating with fashion brands to design stylish and convenient supplement packaging that can also double up as fashion accessories could disrupt the traditional fashion accessories industry. ## Related on Trend Hunter - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Female-Focused Health Supplements](https://www.trendhunter.com/trends/womens-health-range.md) - [Personalized Vitamin Packs](https://www.trendhunter.com/trends/daily-vitamin-pack.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Private Label Pill Dispensers](https://www.trendhunter.com/trends/vitamin-dispensing-system.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md)