# Millennial-Targeted Multivitamins Rainbow Light's 'Vibrance' are Custom Vitamins for Health By Laura McQuarrie | Published 2017-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamins-for-health References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-new-rainbow-light-vibrance-premium-multivitamin-line-launches-supports-millennials-on-the-go-lifestyles/) & [rainbowlight](https://www.rainbowlight.com/our-product/vibrance.html) Rainbow Light is a producer of vegan and gluten-free vitamins for health that are made with a base of whole food ingredients. Its newest product collection, 'Vibrance,' is being specifically introduced as a line of "[Personalized Multivitamins](https://www.trendhunter.com/trends/vyv)" that target Gen Y consumers with solutions for "Custom Nutrition." After conducting extensive research on Millennial lifestyles, the brand created a set of multivitamins for health to satisfy the needs of young men, women, as well as moms-to-be. The Rainbow Light Vibrance collection includes vitamins like the [Women's Multivitamin plus Stress Support](https://www.trendhunter.com/trends/multivitamin-formulation), the [Prenatal Multivitamin plus Energy Support](https://www.trendhunter.com/trends/centrum-conception) and the Teen Girl's Multivitamin with Healthy Skin Support. To give consumers added assurance on what goes into its products, Rainbow Light promises a "Purity Safeguard" that excludes artificial preservatives, colors and flavors, as well as eggs, fish, dairy, peanuts, soy and nuts. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Multivitamins:** Disruptive innovation opportunity: Develop a platform for personalized multivitamins where consumers can input their specific health needs and receive customized recommendations. - **Health-focused Supplements:** Disruptive innovation opportunity: Create a line of supplements that target specific health concerns of millennials, such as stress support, energy boost, and healthy skin. - **Transparent Ingredient Labeling:** Disruptive innovation opportunity: Develop innovative packaging solutions that provide transparent and easily understandable ingredient labeling to build trust with millennial consumers. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunity: Incorporate technology and AI in the health and wellness industry to personalize and optimize vitamin and supplement intake for millennials. - **Nutraceuticals:** Disruptive innovation opportunity: Explore the development of novel nutraceutical products that combine the benefits of traditional supplements and whole food ingredients. - **Food and Beverage:** Disruptive innovation opportunity: Create innovative food and beverage products infused with essential vitamins and nutrients to cater to the growing demand for convenient and health-conscious options. ## Related on Trend Hunter - [Personalized Vitamin Packs](https://www.trendhunter.com/trends/daily-vitamin-pack.md) - [Personalized Vitamin Prescriptions](https://www.trendhunter.com/trends/personalized-vitamins-1.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Nutrient-Rich Child Vitamins](https://www.trendhunter.com/trends/hylands.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Teen-Targeted Dietary Supplements](https://www.trendhunter.com/trends/vitabiotics-wellteen.md) - [Baby Boomer Multivitamins](https://www.trendhunter.com/trends/50-multivitamin-gummies.md) - [Adult-Targeted Gummy Supplements](https://www.trendhunter.com/trends/new-gummy-vitamins.md) - [Deep Green Superfood Supplements](https://www.trendhunter.com/trends/green-vibrance-protein.md)