# Debauchery-Remedying Retailers The Vitamin Water Store Replenishes Those in the Red Light District By Alyson Wyers | Published 2014-10-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-water-store References: [fastcodesign](http://www.fastcodesign.com/3037065/the-worlds-most-minimally-designed-shop-sells-nothing-but-vitamin-water) & [public.x-m-l.org](http://public.x-m-l.org/) This vitamin water store located in the heart of Amsterdam's Red Light District caters to those who have overindulged in alcohol and drugs. When plain water is not enough, some require extra nutrients in addition to staying hydrated. The infamous district's [debauchery and nightlife](https://www.trendhunter.com/trends/debauchery-lifestyle) provides no shortage of opportunities to overexert oneself. Architecture firm XML designed a vitamin water store to address to needs of the notorious neighborhood's patrons. The shop sells nothing but [vitamin-infused water](https://www.trendhunter.com/trends/rubicon-spring-vits). Providing stark contrast to the recognizable red lights, the interior is full of white light and calming blue hues. The minimalism also opposes the area's unwholesome qualities. As the Red Light District transforms into a more diverse part of the city, this [pharmacy look-alike retail space](https://www.trendhunter.com/trends/10am-apotheke) is on the forefront. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-induced Wellness:** Opportunity for retailers to cater to individuals seeking remedies for the effects of overindulging in alcohol. - **Neighborhood-specific Retail:** Retail stores designed to specifically cater to the needs and culture of a particular neighborhood, offering targeted products and experiences. - **Contrasting Aesthetics:** Designing retail spaces with aesthetics that sharply contrast with the surrounding environment to create a unique and memorable experience for customers. ### Sectors Adopting This - **Wellness and Health:** Opportunity for the wellness industry to offer specialized products and services to address the health needs of individuals in specific communities. - **Retail and Consumer Goods:** The retail industry can explore niche markets by creating stores that align with the culture and needs of specific neighborhoods. - **Architecture and Design:** Architecture firms can create innovative retail spaces that challenge conventional aesthetics and provide a unique brand experience for customers. ## Related on Trend Hunter - [Celestial Self-Help Pop-Ups](https://www.trendhunter.com/trends/mercury-retrograde-shelter.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md) - [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Hangover-combating Hydration Drinks](https://www.trendhunter.com/trends/glow-sparkling-hydration-2.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md)