# Facebook Beverages VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE) By Michael Hines | Published 2010-01-09 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-water-connect References: [allfacebook](http://www.allfacebook.com/2010/01/vitaminwater-connect-facebook/) & [facebook](http://www.facebook.com/vitamin) [VITAMINWATER](https://www.trendhunter.com/trends/vitaminwaters) enhanced water reached out to [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) for their new flavor: Vitamin Water Connect. Facebook is constantly evolving, so it makes perfect sense that a user-created beverage would spring up from it. The new flavor was created via a contest on the VITAMINWATER enhanced water Facebook page. Four finalists received $5,000 and one grand prize winner received the cash and immortality. VITAMINWATER enhanced water Connect is a black-cherry lime flavor with caffeine in it. Yum… Be on the lookout for this [social media beverage](https://www.trendhunter.com/trends/6-7-water) in stores soon. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Social Media-inspired Products:** Companies can create user-driven products based on social media trends, fostering engagement and co-creation. - **Contest-based Product Development:** Organizing social media contests to develop new products offer an opportunity for crowd-sourced ideas and increased brand recognition. - **Functional Beverages with Social Media Tie-ins:** Innovative beverage brands can leverage social media platforms to create functional, flavor-driven beverages that cater to a highly engaged demographic. ### Where This Applies - **Beverage Manufacturing:** Beverage companies can explore social media-inspired product development to lead innovation and capitalize on untapped customer preferences. - **Social Media Marketing:** Social media marketing agencies can create unique and engaging campaigns for companies that connect with a younger demographic, resulting in increased customer engagement. - **Consumer Packaged Goods:** Consumer packaged goods companies can leverage social media-led product development to create user-driven products that resonate with younger, socially connected consumers. ## Related on Trend Hunter - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Fruit-Forward Energy Beverages](https://www.trendhunter.com/trends/v8-energy.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Vitamin Hydration Cubes](https://www.trendhunter.com/trends/waterdrops-fusion-collection.md)