# Chic Personalized Vitamin Startups Care/Of Enables Individuals to Curate Daily Vitamin Packs By Ell Smith | Published 2017-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-startups References: [forbes](https://www.forbes.com/sites/carisommer/2017/01/02/how-this-daily-vitamin-startup-is-bringing-wellness-to-your-doorstep/#3e94103035c0) & [takecareof](https://takecareof.com/products) Care/Of is a new direct-to-consumer vitamin startup which is aiming to permanently disrupt the mundane process of selecting and purchasing supplements. Consumers often spend an ample amount of time browsing through shelves of similarly packaged bottles in search of the perfect health-based solution. Adding a touch of [personalization to that routine](https://www.trendhunter.com/trends/vous-vitamin-x-optum-now), Care/Of offers consumers a [customizable daily vitamin pack](https://www.trendhunter.com/trends/smart-supplements), that caters to the unique needs of each individual. The easy-to-navigate website provides consumers with an honest health-care guide and walks each person through the benefits and risks associated with each supplement. To ensure individuality is a top priority, Care/Of encloses each daily vitamin pack in a wallet-sized package that states the individual's name. By avoiding the brick-and-mortar costs, this [stylish wellness brand](https://www.trendhunter.com/trends/sakara-supplements) offers consumers beautifully packaged products, at prices comparable to one's local drug store. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Vitamins:** Disruptive innovation opportunity: Develop a platform for personalized vitamins that caters to the unique needs of each individual. - **Direct-to-consumer Supplements:** Disruptive innovation opportunity: Create a direct-to-consumer model for selling supplements, bypassing traditional retail channels. - **Honest Health-care Guides:** Disruptive innovation opportunity: Provide consumers with transparent and comprehensive health-care guides to help them make informed decisions about supplements. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunity: Transform the health and wellness industry by offering personalized and transparent solutions for consumers. - **E-commerce:** Disruptive innovation opportunity: Revolutionize the e-commerce industry by introducing direct-to-consumer models for selling supplements and personalized health products. - **Retail:** Disruptive innovation opportunity: Disrupt the traditional retail model by offering personalized vitamin packs and transparent health-care guides. ## Related on Trend Hunter - [Personalized Vitamin Prescriptions](https://www.trendhunter.com/trends/personalized-vitamins-1.md) - [Personalized Nutritional Platforms](https://www.trendhunter.com/trends/alyve-wellness.md) - [Personalized Multivitamin Services](https://www.trendhunter.com/trends/personalized-multivitamin-service.md) - [Personalized Daily Supplements](https://www.trendhunter.com/trends/vyv.md) - [Wellness-Focused Digital Platforms](https://www.trendhunter.com/trends/routines-reflections.md) - [Private Label Pill Dispensers](https://www.trendhunter.com/trends/vitamin-dispensing-system.md) - [Tailored Multi-Layer Gummies](https://www.trendhunter.com/trends/nutrient-gummy-stacks.md) - [Genetically Personalized Supplements](https://www.trendhunter.com/trends/genetically-personalized-supplement.md) - [Personalized Wellness Supplements](https://www.trendhunter.com/trends/vous-vitamin-x-optum-now.md)