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# Functional Vitamin Smoothies
Planet Smoothie Created the Defend+ Captain Immunity & More

By Laura McQuarrie | Published 2020-10-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-smoothie
References: [prnewswire](https://www.prnewswire.com/news-releases/planet-smoothie-introduces-three-new-vitamin-rich-smoothies-301144877.html) & [PlanetSmoothie](http://www.PlanetSmoothie.com)

[Planet](https://www.trendhunter.com/trends/summerthemed-hydrating-smoothies) Smoothie is introducing a series of vitamin smoothies that promise to help people bolster their immune systems in a delicious way. The vitamin-rich smoothies include the Defend+ Antioxidant Avenger, Berry Defender, [Captain Immunity](https://www.trendhunter.com/trends/wild-caught-batter-dipped-fish) and, all of which feature a new Blast supplement.

While the Captain Immunity smoothie shares the taste of strawberries and mango with a creamy base of non-fat milk, frozen yogurt and whey protein, the Antioxidant Avenger gets its vibrant color from leafy greens, passion fruit, mango, pineapple and bananas. Also featuring Defend+ Blast, there's the Berry Defender smoothie with almond milk, orange juice and chia seeds. This trio of vitamin-rich smoothies features a proprietary supplement with 1,000 milligrams of Vitamin C per serving, plus Vitamin D, zinc and antioxidants.

Image Credit: Planet Smoothie

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Vitamin-infused Smoothies:** Opportunity for businesses to create functional beverages that promote health and wellness by incorporating vitamins into smoothie recipes.
- **Immune-boosting Supplements:** Opportunity for companies to develop and market supplements that enhance the immune system, such as Vitamin C, Vitamin D, zinc, and antioxidants.
- **Nutrient-dense Ingredients:** Opportunity to capitalize on the growing demand for nutrient-rich foods and beverages by incorporating ingredients like leafy greens, passion fruit, mango, pineapple, and bananas into products.

### Sectors Adopting This

- **Health and Wellness:** Disruptive innovation opportunity for companies in the health and wellness industry to create and market vitamin-infused smoothies and immune-boosting supplements.
- **Food and Beverage:** Opportunity for food and beverage companies to develop new products that offer functional benefits, such as nutrient-dense smoothies and supplements.
- **Nutritional Supplements:** Potential for disruption in the nutritional supplements industry by incorporating a combination of vitamins, minerals, and antioxidants into innovative products.

## Related on Trend Hunter

- [Immune-Boosting Orange Smoothies](https://www.trendhunter.com/trends/immune-builder-orange.md)
- [Detox Immune Supporting Smoothies](https://www.trendhunter.com/trends/immune-supporting-smoothies.md)
- [Functional Fruit Smoothies](https://www.trendhunter.com/trends/blueberry-focus-super-smoothie.md)
- [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md)
- [Supportive Collagen Smoothies](https://www.trendhunter.com/trends/collagen-smoothies.md)
- [Supercharged Banana-Free Smoothies](https://www.trendhunter.com/trends/revitalise.md)
- [Longevity-Focused Smoothies](https://www.trendhunter.com/trends/limitless-smoothie.md)
- [Smooth Creamy Antioxidant Smoothies](https://www.trendhunter.com/trends/evives-blu-smoothie.md)
- [Energy-Boosting Tropical Smoothies](https://www.trendhunter.com/trends/island-surge-energy-smoothie.md)
