# Next-Gen Moisturizer-Primer Hybrids Vitamin Enriched Face Base+ Debuts a New SuperVitamin Blend By Laura McQuarrie | Published 2026-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-enriched-face-base References: [prnewswire](https://www.prnewswire.com/news-releases/bobbi-brown-introduces-new-vitamin-enriched-face-base-302828074.html) & [BobbiBrownCosmetics](http://www.BobbiBrownCosmetics.com/)  One of [Bobbi Brown Cosmetics'](https://www.trendhunter.com/trends/primer-moisturizer-gift) Vitamin Enriched Face Base is sold every 10 seconds around the world, and following five years of development, Vitamin Enriched Face Base+ introduces an elevated version of the bestselling [moisturizer-primer hybrid](https://www.trendhunter.com/trends/great-skin-priming-moisturizer). "This wasn't about changing the formula; it was about making it work even harder for your skin," says Teresa Kitfield, Vice President of [Global](https://www.trendhunter.com/trends/prevage-multirestorative-soft-cream) Product Development for Bobbi Brown Cosmetics. "We asked ourselves, 'How can we make the best even better?' The answer was a new SuperVitamin Blend, purposefully chosen to deliver tangible results." This next-generation formula was designed to deliver improved hydration, skincare benefits and makeup performance with a SuperVitamin Blend that boasts five times the vitamins, including niacinamide (Vitamin B3,) panthenol (Vitamin B5) and Vitamin C, which support skin barrier strength, nourishment, replenishment, and brightness. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 57% | Activity: 50% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Skincare-makeup Hybrids:** Hybrid face products are blurring category boundaries by combining cosmetic preparation with barrier support, hydration, and visible skin benefits in one daily-use format. - **Vitamin-forward Beauty:** Concentrated vitamin blends create opportunities for prestige beauty brands to differentiate formulas through familiar, efficacy-driven ingredients tied to nourishment, brightness, and repair. - **Performance Primer Evolution:** Primer innovation is shifting beyond makeup longevity toward multifunctional bases that enhance application while addressing consumer demand for treatment-level skincare results. ### Who This Affects Most - **Cosmetics:** Color cosmetics brands can expand relevance by embedding skincare claims into makeup-adjacent products that support both appearance and long-term complexion care. - **Skincare:** The skincare sector is being reshaped by multifunctional formulas that condense hydration, barrier support, and radiance benefits into streamlined routines. - **Prestige Beauty:** Premium beauty players have room to elevate bestselling products through upgraded ingredient systems that reinforce loyalty while attracting efficacy-focused consumers. ## Related on Trend Hunter - [Protective Tinted Skincare](https://www.trendhunter.com/trends/tinted-face-care.md) - [Comfortable Plumping Lip Balms](https://www.trendhunter.com/trends/twin-flames-plumping-lip-balm.md) - [Hospitality Beauty Collaborations](https://www.trendhunter.com/trends/merit-and-the-ritzcarlton.md) - [Experiential Korean Beauty Events](https://www.trendhunter.com/trends/olive-young-festa-la-2026.md) - [Hollow-Center Complexion Brushes](https://www.trendhunter.com/trends/ACT-Beauty.md) - [Inner Beauty Partnerships](https://www.trendhunter.com/trends/sephora-uk-x-sanctum.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/miss-ai-1.md) - [Ntioxidant Enzyme-Rich Skincare Lines](https://www.trendhunter.com/trends/radical-rescue-collection.md) - [Hybridized Shimmery Highlighters](https://www.trendhunter.com/trends/highlight-milk-multipurpose-luminizer.md)