# Vitamin-Rich Eye Creams Bobbi Brown Reimagined a Popular Product as a Vitamin Enriched Eye Base By Laura McQuarrie | Published 2020-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-enriched-eye-base References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Bobbi_Brown_bottles_bestselling_moisturiser_in_new_eye_cream/167350) & [bobbibrowncosmetics](https://www.bobbibrowncosmetics.com/products/14460/new) Fans of [Bobbi Brown's](https://www.trendhunter.com/trends/primer-moisturizer-gift) Vitamin Enriched Face Base will soon be able to experience the brand's best-selling moisturizer and primer as an eye cream—the Vitamin Enriched Eye Base. True to its name, the new Vitamin Enriched Eye Base is packed with a nourishing blend of Vitamin B, C and E to specifically support the [delicate undereye area](https://www.trendhunter.com/trends/byomas-undereye-solutions). Alongside vitamins, the product also contains [brightening caffeine](https://www.trendhunter.com/trends/coffee-fix-peptide-eye) and sodium hyaluronate to boost hydration. According to Bobbi Brown’s Senior Pro Artist Warren Dowdall, "This is the ultimate undereye skin saviour, packed with potent antioxidants like vitamin B, C and E to energize and brighten the delicate skin around the eye, plus a blend of super greens to help protect from environmental stressors." Image Credit: Bobbi Brown ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin-enriched Beauty Products:** As consumers become increasingly focused on wellness, there is an opportunity for more beauty products enriched with vitamins and other nourishing ingredients. - **Targeted Skin Care:** With the introduction of a specifically formulated eye cream, there is potential for other brands to create products that focus on targeted areas of the face to address unique skin care needs. - **Green Beauty:** The inclusion of 'super greens' in the Vitamin Enriched Eye Base highlights the growing trend towards natural, plant-based beauty products that offer both skincare benefits and sustainability. ### Sectors Adopting This - **Beauty and Personal Care:** As seen with Bobbi Brown's Vitamin Enriched Eye Base, there is a need for innovative, targeted skin care products that prioritize nourishing ingredients over chemicals and artificial additives. - **Wellness:** The emphasis on vitamins and antioxidants in the Vitamin Enriched Eye Base reflects the growing trend of consumers seeking wellness-focused products that benefit the body inside and out. - **Sustainability:** With the inclusion of super greens in their eye cream, Bobbi Brown highlights an opportunity for the beauty industry to focus on sustainable and environmentally friendly beauty products. ## Related on Trend Hunter - [Vitamin C Eye Creams](https://www.trendhunter.com/trends/vitamin-c-eye-cream.md) - [Compact Eye Creams](https://www.trendhunter.com/trends/circle-zero-eye-cream.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Revitalizing Eye Cream Formulas](https://www.trendhunter.com/trends/the-rich-eye-cream.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Plumping Retinol Eye Creams](https://www.trendhunter.com/trends/plumping-retinol-eye-creams.md) - [Collagen-Powered Eye Creams](https://www.trendhunter.com/trends/boost-eye-cream.md) - [Cellular Health Eye Creams](https://www.trendhunter.com/trends/the-eye-cream-by-timeline.md) - [Corrective Eye Skincare](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1.md)