# Energetic Vitamin Drinks This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage By Laura McQuarrie | Published 2014-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/brum-brum-vitamins-drink.html) & [viciunaigroup.eu](http://www.viciunaigroup.eu/en) Having to take vitamins on a daily basis hardly seems like much fun, but this vitamin drink series from the Vičiūnai Group is vibrant and invigorating. The design by [Moon Troops](https://www.trendhunter.com/trends/moon-x-hello-kitty) presents the healthy, fruity beverages like cans of energy drinks. The [sparkling vitamin drinks](https://www.trendhunter.com/trends/radnor-spring) include three different fruit flavors, including Lemon Mint, Wild Berries and Mixed Fruits, but rather than boasting the qualities it will deliver to the drinker, the cans simply list the vitamins that can be found in each beverage. With this new design, the Brum Brum drinks are less likely to be confused for an [energy drink brand](https://www.trendhunter.com/trends/avvika), which was the case before this redesign. However, the aluminum cans still suggest that they'll deliver a boost of energy in addition to good health. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vitamin Drink Design:** Innovative and creative design of vitamin drinks can differentiate them from energy and sports drinks in the market. - **Healthy Energy Drink Alternatives:** Consumers are looking for alternative beverage options that are both healthy and provide an energy boost. - **Functional Beverage Market:** The functional beverage market is growing as consumers seek out options to support overall health and wellness. ### Who This Affects Most - **Beverage Industry:** The beverage industry can innovate by designing vitamin drinks that blur the lines between energy drinks and healthier beverage options. - **Vitamin and Supplement Industry:** The vitamin and supplement industry can expand beyond traditional formats and create more functional and appealing drink options. - **Health and Wellness Industry:** The health and wellness industry can tap into the demand for functional beverages by creating innovative products that offer both health benefits and convenience. ## Related on Trend Hunter - [Vitamin-Infused Vitality Drinks](https://www.trendhunter.com/trends/nix-kix-vitamin-vitality.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Convenient Nutrient-Packed Drinks](https://www.trendhunter.com/trends/convenient-nutrientpacked-drink.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [Vitamin-Rich Mixers](https://www.trendhunter.com/trends/flavored-mixers.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md)