<!-- canonical: https://www.trendhunter.com/trends/vitamin-coffee -->
<!-- robots: noindex -->

# Vitamin-Enriched Coffee Pods
VitaCup's Vitamin Coffee Pods Contain Vitamins B, D and Antioxidants

By Laura McQuarrie | Published 2017-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-coffee
References: [trndmonitor](https://trndmonitor.com/company-spotlight-vitacup-new-vitamin-coffee-tea/) & [vitacup](https://www.vitacup.com/)

[VitaCup](https://www.trendhunter.com/trends/hydration-coffee-instant) is introducing a new way for coffee drinkers to get their daily dose of vitamins from its [vitamin coffee pods](https://www.trendhunter.com/trends/coffee-supplements).

Each [Keurig](https://www.trendhunter.com/trends/apple-cider-vinegar-tea)-compatible pod is packed with essential B and D vitamins, as well as antioxidants and folic acid to supply the body with a boost of energy and nutrients. The fair trade coffee itself hails from South Africa and VitaCup is offered in a range of coffee flavors, including French Vanilla and French Roast. As an alternative to coffee, VitaCup also offers a vitamin-enriched Green Tea pod.

Now more than ever, consumers are looking for supplements that can be integrated into their busy lives in the form of on-the-go bottled drinks and chewing gum, as well as snacks like gummy candies and chocolates that are preferable to swallowing pills.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 56% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Vitamin-enriched Pod Trend:** The trend of adding essential vitamins to coffee and other pod-based drinks provides opportunities for health-focused innovation.
- **On-the-go Supplement Trend:** Consumers are increasingly seeking on-the-go supplement options, opening the door for new product innovations.
- **Supplement-infused Foods Trend:** The trend of incorporating vitamins and supplements into everyday foods like gummy candies and chocolates offers opportunities for innovative product development.

### Industries Being Reshaped

- **Coffee Industry:** Coffee brands can explore the addition of essential vitamins and other health-focused ingredients to their pod-based drinks for a competitive edge.
- **Supplement Industry:** The supplement industry can expand their product offerings to include on-the-go options like vitamin-enriched pods and snacks.
- **Food Industry:** Food companies can explore the possibility of infusing vitamins and supplements into everyday products like candies and chocolates to appeal to health-conscious consumers.

## Related on Trend Hunter

- [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md)
- [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md)
- [Functional Wellness Coffee Pods](https://www.trendhunter.com/trends/coffee-and-matcha-pods.md)
- [Hydrating Instant Coffee Sticks](https://www.trendhunter.com/trends/hydration-coffee-instant.md)
- [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md)
- [Nutrient-Dense Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-vitality-menu.md)
- [Mushroom-Enhanced Coffee Capsules](https://www.trendhunter.com/trends/organo.md)
- [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md)
- [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md)