# Valentine's Day Vitamin Candies Surf Sweets' Organic Fruity Hearts are a Source of Vitamin C By Jana Pijak | Published 2015-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-candies References: [surfsweets](http://www.surfsweets.com/our-candy/fruity-hearts/) Surf Sweets is an organic candy brand that blends taste with nutrition, as seen with its Organic Fruity Hearts vitamin candies. Celebrating Valentine's Day, these diet-conscious treats are healthier than most holiday candy options that are available in-store. Each Surf Sweets vitamin candy package is made with natural flavors and boasts no artificial colors. Sweetened with organic fruit flavors, these nutritious snacks are tasty and guilt-free, making them a choice parents can feel good about. Adhering to [vegan diet restrictions](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles), these vitamin candies are a rich source of vitamin c and are shaped to resemble traditional [heart gummies](https://www.trendhunter.com/trends/haribo-berry-hearts). In addition to their kid appeal, these candies are a guilt-free snack for adults who are looking to satisfy their sweet tooth while sticking to a healthy diet. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Organic Vitamin Candies:** The trend towards organic and vitamin-enriched candies is disrupting the traditional candy industry by offering guilt-free snack alternatives. - **Vegan-friendly Sweets:** The increasing demand for vegan-friendly products presents an opportunity for candy companies to tap into new markets and offer innovative plant-based options. - **Healthy Holiday Treats:** The trend towards healthier holiday treats provides an opportunity for candy companies to offer nutritionally-balanced options that cater to health-conscious consumers. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry can incorporate organic and vitamin-enriched candies by developing new products that cater to health-conscious consumers. - **Health Food Industry:** The health food industry can benefit from increasing their offerings to include vegan-friendly candy options that appeal to a wider range of consumers. - **Retail Industry:** Retailers can offer a more diverse range of holiday treats by providing healthier, guilt-free options that cater to consumers' dietary preferences and needs. ## Related on Trend Hunter - [Low-Sugar Heart Gummies](https://www.trendhunter.com/trends/sweet-hearts-valentines-edition.md) - [Allergen-Free Valentine's Treats](https://www.trendhunter.com/trends/yumearth-valentines-day.md) - [Romantically Themed Candy Lines](https://www.trendhunter.com/trends/american-licorice-company-valentines-day.md) - [Vegan Valentine's Day Confections](https://www.trendhunter.com/trends/dark-chocolate-bear-hug.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Heart-Shaped Veggie Snacks](https://www.trendhunter.com/trends/valentines-mini-hearts-snack.md) - [Candy-Style Vitamin Chews](https://www.trendhunter.com/trends/chewsy.md)