# Vitamin C Toothpastes hello's Vitamin C Whitening Toothpaste Brightens Smiles By Laura McQuarrie | Published 2024-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-whitening-toothpaste References: [streetinsider](https://www.streetinsider.com/PRNewswire/C+the+sparkle%3A+hello%C2%AE+launches+vitamin+C+whitening+toothpaste+for+a+brighter+smile%21/22930694.html) & [hello-products](https://www.hello-products.com/product/vitamin-c-whitening-toothpaste-with-fluoride/)  Savvy skincare consumers are well aware of the brightening benefits of [Vitamin C](https://www.trendhunter.com/trends/vitamin-c-collection) and oral care brand '[hello](https://www.trendhunter.com/trends/vitamin-c-toothpaste)' is harnessed this star ingredient to create Vitamin C Whitening Toothpaste, which promises a more radiant smile. "We're thrilled to unveil one of the first toothpastes to incorporate vitamin C as a whitening agent and to add it to our lineup of innovative products," says Kristen Babkes, Marketing Director at hello, "The hello vitamin C whitening toothpaste is so special because it brings an unexpected, beloved beauty ingredient to our oral care routines." This peppermint-flavored toothpaste is formulated without peroxide, parabens and gluten, as well as artificial sweeteners and titanium dioxide, and it shares the [stain-neutralizing power](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover) of Vitamin C. According to the brand, this formula is effective for removing 94% of surface stains in three weeks with twice-daily use. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 62% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Vitamin C-DENTAL Products:** Innovative toothpaste formulations integrating Vitamin C for whitening properties are gaining popularity in the oral care market. - **Beauty Ingredient-oral CARE:** The incorporation of beloved beauty ingredients like Vitamin C into oral care products is disrupting traditional oral hygiene norms. - **Natural Whitening Solutions:** Consumers are increasingly seeking natural and effective alternatives for teeth whitening, driving the growth of Vitamin C-infused toothpastes. ### Industries Being Reshaped - **Oral Care:** The oral care industry is ripe for disruption with the introduction of Vitamin C-based whitening toothpastes. - **Beauty and Personal Care:** Beauty brands are exploring opportunities to integrate beauty ingredients into oral care products, blurring the lines between skincare and dental hygiene. - **Natural Health Products:** The natural health products sector can capitalize on the trend of natural whitening solutions in oral care through Vitamin C-infused formulations. ## Related on Trend Hunter - [Stain-Neutralizing Vitamin Toothpastes](https://www.trendhunter.com/trends/vitamin-c-toothpaste.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Blood Orange Toothpastes](https://www.trendhunter.com/trends/blood-orange-toothpaste.md) - [Zesty Citrus Toothpastes](https://www.trendhunter.com/trends/lemon-twist-toothpaste.md) - [Tangy Citrus Toothpastes](https://www.trendhunter.com/trends/yuzu-toothpaste.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Oral Care Range Expansions](https://www.trendhunter.com/trends/better-better1.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md)