# Waterless Vitamin C Serums Allies of Skin's Collagen-Boosting Serum Maximizes Ingredient Efficacy By Laura McQuarrie | Published 2019-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-serum References: [newbeauty](https://www.newbeauty.com/slideshow/3000-new-vitamin-c-serums/3/) & [us.alliesofskin](https://us.alliesofskin.com/products/vitamin-c35-collagen-rebuilding-serum) At the same time consumers are looking for the most potent skincare solutions with Vitamin C and the ability to [boost collagen production](https://www.trendhunter.com/trends/neutrogena-collagen-bank-15-vitamin-c-serum), Allies of Skin launched an innovative waterless Vitamin C serum. According to the brand, the "Vitamin C 35% Collagen Rebuilding Serum is the world’s first and only waterless formula with a 35% concentration," which actually enhances the stability and potency of Vitamin C, as it can't oxidize. While most skincare products on the market that contain Vitamin C contain somewhere between 15% to 30% of the powerful antioxidant—and water-based formulas—this one promises brighter, firmer skin of all types thanks to its "[next-generation antioxidant complex](https://www.trendhunter.com/trends/marine-antioxidant-serum)" and the benefits the unique water-free Vitamin C serum is able to share. Gradually, consumers are being introduced to innovative skincare products that support Vitamin C in higher concentrations. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Waterless Skincare Products:** The rise of innovative waterless skincare products presents an opportunity for brands to create more stable and potent formulas without the need for preservatives or emulsifiers. - **High Concentration Vitamin C:** Consumer demand for higher concentrations of Vitamin C in skincare products opens up opportunities for brands to develop more powerful and effective formulas. - **Next-generation Antioxidant Complexes:** The development of next-generation antioxidant complexes in skincare products allows for enhanced protection against free radicals and other environmental damage. ### Who This Affects Most - **Skincare:** The skincare industry can leverage waterless products and high concentration Vitamin C serums to meet consumer demand for more effective and stable skincare solutions. - **Cosmetics:** Cosmetic companies can explore the use of next-generation antioxidant complexes in their formulas to offer additional skincare benefits and differentiate themselves in the market. - **Beauty Technology:** The beauty technology industry can develop innovative tools and devices that work synergistically with waterless skincare products and high concentration Vitamin C serums to enhance their efficacy and delivery. ## Related on Trend Hunter - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [High-Potency Vitamin C Formulations](https://www.trendhunter.com/trends/highpotency-vitamin-c.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Pure Vitamin C Serums](https://www.trendhunter.com/trends/pure-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot.md) - [Collagen-Boosting Skincare Serums](https://www.trendhunter.com/trends/neutrogena-collagen-bank-15-vitamin-c-serum.md)