# Massage-Activated Skincare Masks Farmacy's Vitamin C Mask Has a Unique Formulation By Mishal Omar | Published 2018-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-mask References: [sephora](https://www.sephora.com/product/bright-on-massage-activated-vitamin-c-mask-with-echinacea-greenenvy-P432257) The natural skincare brand [Farmacy](https://www.trendhunter.com/trends/honey-glow) is offering a new product called the Bright On Massage-Activated Vitamin C Mask. The product was designed to target uneven skin texture, large pores, and dull skin tones, with the incorporation of Vitamin C helping to brighten the overall look of the skin. It also contains fruit-derived AHAs that work to exfoliate the skin as the mask is applied. To use the mask, consumers simply massage it into the skin, wait for it to change from a lavender color to green, and then leave on for five to ten minutes depending on how sensitive their skin is. The Farmacy Vitamin C Mask also contains the brand's soothing Echinacea GreenEnvy complex. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Massage-activated Skincare:** The use of massage as the activation method for skincare masks is a new trend that creates an opportunity for companies to develop innovative products that allow consumers to take advantage of personal relaxation and self-care regimes. - **Vitamin C Skincare:** The growing trend of using Vitamin C in skincare products creates an opportunity for companies to explore the effective use of Vitamin C and its derivatives in skincare formulations. - **Innovative Fruit Extracts in Skincare Products:** The inclusion of fruit-derived alpha hydroxy acids (AHAs) in Farmacy's Vitamin C Mask presents an opportunity for companies and innovators to explore the effectiveness of incorporating various natural fruit extracts in skincare products. ### Sectors Adopting This - **Skincare Industry:** With the growing trend of massage-activated skincare, Vitamin C skincare, and innovative fruit extracts in skincare products, skincare industry players can explore new product opportunities and leverage these trends to offer innovative solutions to consumers. - **Beauty and Wellness Industry:** Companies in the beauty and wellness industry can look to incorporate the trend of massage-activated self-care relaxation routines into their products and services to offer customers a unique and relaxing experience. - **Health Foods and Supplements Industry:** The use of fruit-derived AHAs leads to an opportunity for the health foods and supplements industry to capitalize on this innovative ingredient by offering supplements that promote skin health and wellness. ## Related on Trend Hunter - [Heated Sheet Masks](https://www.trendhunter.com/trends/heated-sheet-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Vitamin C-Based Skincare](https://www.trendhunter.com/trends/brightening-collection.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md)