# Streetwear-Branded Vitamin C Gummies mastermind JAPAN Releases Exclusive Vitamin Supplements By Kalin Ned | Published 2019-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-gummies References: [hypebeast](https://hypebeast.com/2019/3/mastermind-japan-uha-mikakuto-gummy-vitamin-collaboration) & [instagram](https://www.instagram.com/mastermindjapan_official/?utm_source=ig_embed) Contemporary streetwear brand mastermind [JAPAN](https://www.trendhunter.com/trends/dickies-and-mastermind-japan) stuns its consumers with the release of "its most bizarre offering to date" — a pack of Vitamin C gummies. The [luxe supplements](https://www.trendhunter.com/trends/sirio-xtragummies) are created with the help of Uha Mikakuto — a Japanese company with extensive experience that specializes in the manufacturing of candy. This venture into a completely new category is perhaps an attempt of mastermind JAPAN to extend its presence in other aspects of consumer life. Each of the Vitamin C gummies contains 250 milligrams and introduces a lemony flavor. It is safe to say that the supplement will give a helpful immune boost. The packaging of the mastermind JAPAN x Uha Mikakuto collaboration is slick and elegant. The product is said to be sold exclusively at Hankyu Department Store starting March 15th. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Luxury Supplements:** The release of exclusive Vitamin C gummies by mastermind JAPAN presents an opportunity for luxury supplement brands to enter the market and cater to consumers seeking unique and premium options. - **Brand Partnerships:** Collaborations such as the mastermind JAPAN x Uha Mikakuto venture create opportunities for brand partnerships in unexpected categories, allowing for cross-promotion and increased brand awareness. - **Candy-inspired Supplements:** The use of candy manufacturing expertise in creating Vitamin C gummies by Uha Mikakuto in collaboration with mastermind JAPAN highlights an opportunity to disrupt the supplement industry with unique candy-inspired products. ### Where This Applies - **Supplement:** Premium supplement brands can leverage the trend of luxury supplements to gain market share and cater to consumers seeking exclusive options. - **Fashion:** Brand partnerships between fashion and supplement brands present an opportunity to expand brand presence and create innovative products for consumers. - **Candy and Confectionery:** The expertise of candy manufacturers such as Uha Mikakuto in creating supplements presents an opportunity for candy and confectionery brands to enter the supplement market with unique candy-inspired products. ## Related on Trend Hunter - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Multi-Benefit Mushroom Gummies](https://www.trendhunter.com/trends/spacegoods-gummies.md) - [Potent Cranberry Vitamin Supplements](https://www.trendhunter.com/trends/nutrigums-cranberry-vitamin-c.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Limited-Edition Mental Performance Gummies](https://www.trendhunter.com/trends/mental-performance-gummies.md) - [Full-Body Wellness Gummies](https://www.trendhunter.com/trends/dietary-supplement-gummies.md) - [Immune System-Supporting Gummies](https://www.trendhunter.com/trends/zicam-daily-immune-support.md) - [Sugarless Vitamin-Enriched Gums](https://www.trendhunter.com/trends/mentos-gum-with-vitamins.md) - [Wellness Gummy Collection Expansions](https://www.trendhunter.com/trends/new-gummy-blends.md)