# Fast-Acting Facial Treatments The 'Flash Rinse 1 Minute Vitamin C Facial' is Instantly Brightening By Laura McQuarrie | Published 2019-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-facial References: [wellandgood](https://www.wellandgood.com/good-looks/1-minute-beauty-hacks/) & [usa.renskincare](https://usa.renskincare.com/collections/vitamin-c/products/flash-rinse-1-minute-facial-with-water-activated-vitamin-c) REN Clean Skincare's Flash Rinse 1 Minute Vitamin C Facial for all skin types is a revitalizing treatment that promises to instantly brighten one's complexion with free-radical-fighting ingredients, boswellic acid and magnesium. The water-activated skincare product is said to have been developed specifically for "skin that lives in the city" and boasts 10% Vitamin C to target stress and other visible signs of living in an urban setting. As the name of the mask describes, the fast-acting treatment only needs to be applied to the face for a minute before it may be washed off. This fast-acting treatment helps with everything from dullness and hyperpigmentation to fine lines and wrinkles. While many skincare brands are creating skincare products that are indulgent and tied to self-care rituals, there are just as many [one-minute treatments](https://www.trendhunter.com/trends/one-minute-ready-lip) emerging for those who want expedited care. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Fast-acting Facial Treatments:** The emergence of one-minute skincare treatments that provide immediate results and cater to time-conscious consumers. - **City-specific Skincare:** The development of skincare products specifically formulated to combat the effects of living in urban environments, such as pollution and stress. - **Expedited Care:** The growing demand for skincare treatments that offer quick and efficient results, catering to busy individuals. ### Who This Affects Most - **Skincare:** Skincare brands can explore the development of more fast-acting treatments to meet the needs of time-conscious consumers. - **Cosmetics:** Cosmetics companies can create city-specific skincare lines to target the urban customer and address their specific skincare concerns. - **Wellness:** Wellness brands can offer expedited skincare solutions as part of their holistic approach to self-care and overall well-being. ## Related on Trend Hunter - [One-Minute Daily Facials](https://www.trendhunter.com/trends/one-minute-daily-facial.md) - [Two-Minute Face Masks](https://www.trendhunter.com/trends/instant-resurfacing-mask.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Intense Resurfacing Skincare](https://www.trendhunter.com/trends/radiance-concentrate.md) - [Rapid-Treatment Targeted Skincare Products](https://www.trendhunter.com/trends/flash-regard.md) - [7-Day Brightening Serums](https://www.trendhunter.com/trends/brightamin.md)