# Vitamin C Face Primers Elf Cosmetics Recently Released the C-Bright Putty Primer By Kalin Ned | Published 2022-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-face-primer References: [elfcosmetics](https://www.elfcosmetics.com/en_CA/c-bright-putty-primer/82140.html) The beloved and affordable beauty brand Elf Cosmetics recently debuted a brand new [Vitamin](https://www.trendhunter.com/trends/post-blemish-10-vitamin-c-serum) C face primer that promises to elevate one's complexion and even out one's skin tone. In addition to these promises, Elf Cosmetics' C-Bright Putty Primer is also fully effective to [grip one's make-up throughout the day](https://www.trendhunter.com/trends/power-grip-matte-primer). This is especially important during the summer months when it gets really hot out. The texture of the Vitamin C face primer is velvety. The formula is infused with 2% Vitamin C, which brings all the aforementioned nourishing properties to the skin. It is important for consumers to remember that [sunscreen is key](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50), especially after introducing Vitamin C to the skin. Elf Cosmetics guarantees that one's skin will appear more revitalized and radiant after each application of the C-Bright Putty Primer. Image Credit: Elf Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vitamin C Infused Cosmetics:** Opportunity for beauty brands to incorporate Vitamin C into their product lines, providing nourishing properties to the skin while attracting health-conscious consumers. - **Long-lasting Makeup Products:** Opportunity for cosmetic companies to develop makeup that can withstand heat and humidity, catering to consumers' need for all-day wearability. - **Velvety Textured Beauty Products:** Opportunity for beauty brands to offer velvety textured primers, foundations, and other products that appeal to consumers looking for a luxurious and smooth skin finish. ### Who This Affects Most - **Cosmetics:** Cosmetic companies can develop Vitamin C-infused products, long-lasting formulas, and velvety textured beauty products to meet the needs of consumers who prioritize skin-nourishing and all-day wearability. - **Skincare:** Skincare companies can expand their product offerings to include Vitamin C-infused primers, helping consumers achieve better-looking and healthier skin while also improving makeup application and longevity. - **Fashion:** Fashion companies could experiment with makeup products to find the best long-lasting matches to complement their clothing lines, providing consumers with an all-day beauty look that doesn't smudge or wear off. ## Related on Trend Hunter - [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Budget-Friendly Brightening Serums](https://www.trendhunter.com/trends/vitamin-c-e-ferulic-serum.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Glow-Boosting Primers](https://www.trendhunter.com/trends/instant-firmx-glowfilter.md)