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# Refreshing Vitamin C Face Masks
bioClarity's 'Brighten Up, Sunshine' Mask Plumps and Softens

By Riley von Niessen | Published 2020-03-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-face-mask
References: [bioclarity](https://www.bioclarity.com/products/brighten-up-sunshine?variant=31588249665623)

bioClarity, a plant-based and vegan skincare brand, recently unveiled a new [Vitamin C](https://www.trendhunter.com/trends/mad-hippie) face mask, called 'Brighten Up, Sunshine.'

Apart from Vitamin C, the mask features THD Ascorbate as a key ingredient, which works to nourish, brighten, and exfoliate the skin. At the same time, natural ingredients like apple, and avocado smooth and plump the skin, while Hyaluronic Acid also helps to soften it. To use the mask, consumers just apply a thin and even layer over a freshly washed face, leave it on for about half an hour, and then remove the mask with warm water. Afterwards, they can pat dry with a clean towel, revealing a refreshed complexion.

The 'Brighten Up, Sunshine' face mask is available from the bioClarity web store, where it retails for $25.

Image Credit: bioClarity

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 36% | Activity: 47% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Plant-based Skincare:** Opportunity for disruptive innovation: Develop new plant-based skincare products with unique ingredients and benefits.
- **Vitamin C Skincare:** Opportunity for disruptive innovation: Explore new ways to incorporate Vitamin C into skincare products for brightening and nourishing effects.
- **Natural Face Masks:** Opportunity for disruptive innovation: Create innovative natural face masks with a combination of nourishing and exfoliating ingredients for enhanced results.

### Who This Affects Most

- **Skincare:** Opportunity for disruptive innovation: Develop new skincare products that cater to consumers seeking plant-based, vitamin-rich, and natural options.
- **Beauty:** Opportunity for disruptive innovation: Introduce new beauty products that leverage the benefits of plant-based ingredients and Vitamin C for a refreshed complexion.
- **E-commerce:** Opportunity for disruptive innovation: Build a specialized e-commerce platform focused on offering a wide range of plant-based and natural skincare products to consumers.

## Related on Trend Hunter

- [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md)
- [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md)
- [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md)
- [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md)
- [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md)
- [Tubed Brightening Primers](https://www.trendhunter.com/trends/brightening-face-primer.md)
- [Brightening Vitamin C Scrubs](https://www.trendhunter.com/trends/brightening-vitamin-c-scrub.md)
- [Vitamin C-Based Skincare](https://www.trendhunter.com/trends/brightening-collection.md)
- [Vitamin C Toning Mists](https://www.trendhunter.com/trends/mad-hippie.md)