# Brightening Eye Serums Dermalogica's Vitamin C Eye Serum Has Chia Seed Oil & Mushroom Extracts By Laura McQuarrie | Published 2020-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-c-eye-serum References: [popsugar](https://www.popsugar.com/beauty/best-skincare-products-2020-47057574?stream_view=1#photo-47084805) & [dermalogica](https://www.dermalogica.ca/on/demandware.store/Sites-dermalogica-ca-Site/en_CA/Product-Show?pid=255) Dermalogica's new brightening [Vitamin C eye serum](https://www.trendhunter.com/trends/brightening-eye-serum), called the BioLumin-C Vitamin C Eye Serum, is packed with natural ingredients and [peptides](https://www.trendhunter.com/trends/eye-contour-treatment) to deeply nourish this delicate area of the face and enhance its texture and elasticity. The simple serum includes papain from papaya as a gentle exfoliator, antioxidant-rich Arjun tree extract, as well as mushroom extracts, a micro-algae blend and chia seed oil. The lightweight eye serum is [brightening and firming](https://www.trendhunter.com/trends/brightening-serum-concentrate), and useful for addressing the fact that daily movements and environmental stress can cause changes to the look of the eye area over time. While there are a handful of actives that consumers are used to seeing in eye serums, this one leverages natural ingredients to instantly increase luminosity. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 28% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Natural Eye Serums:** The trend towards natural ingredients in eye serums creates opportunities for innovation in sustainable sourcing and extraction methods. - **Brightening Skincare:** The trend towards brightening and illuminating skincare products creates opportunities for innovation in bioactive compounds and delivery systems. - **Multi-functional Serums:** The trend towards multi-functional skincare products creates opportunities for innovation in combining active ingredients to enhance efficacy and streamline routines. ### Sectors Adopting This - **Beauty & Personal Care:** Companies in the beauty and personal care industry can leverage natural and bioactive ingredients to create eye serums that offer unique benefits and appeal to eco-conscious consumers. - **Cosmetics Manufacturing:** Manufacturers can develop innovative extraction and formulation methods to increase the efficacy and sustainability of natural ingredients in eye serums. - **Health Supplements:** Companies producing health supplements can explore the use of chia seed oil and mushroom extracts in eye health supplements and fill a gap in the eye health market. ## Related on Trend Hunter - [Vitamin C Eye Creams](https://www.trendhunter.com/trends/vitamin-c-eye-cream.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Vitamin-Powered Eye Creams](https://www.trendhunter.com/trends/skin-renewing-vitamin-c-eye-cream.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Brightening Eye Serum Sticks](https://www.trendhunter.com/trends/eye-serum-stick.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Restorative Vitamin Serums](https://www.trendhunter.com/trends/bioluminc-night-restore.md)