# Tropical Vitamin Beverages Celsius Tropical Vibe is Energizing with Zero Sugar or Preservatives By Laura McQuarrie | Published 2021-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitamin-beverages References: [prnewswire](https://www.prnewswire.com/news-releases/celsius-announces-launch-of-newest-vibe-line-tropical-vibe-301339071.html) & [celsiusholdingsinc](http://www.celsiusholdingsinc.com) [Tropical Vibe](https://www.trendhunter.com/trends/plantbased-energy-drink) shares the taste of starfruit and pineapple and it's the newest vitamin beverage from Celsius that boosts energy without sugar, preservatives, artificial colors or flavors. Packed with seven essential vitamins, the canned beverage helps to burn body fast and speed up the metabolism. The perfect companion for outdoor activities, the refreshing drink provides refreshment after running or cycling. This new flavor is coming to Miami Beach with an official Tropical Vibe launch party, complete with experiential activations. This new product follows the release of the Peach Vibe flavor in the summer of 2020 and its [tropical flavors and functional benefits](https://www.trendhunter.com/trends/tropically-flavored-energy-drinks) promise to appeal to a wide range of consumers who would benefit from a burst of better-for-you energy. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Zero-sugar Beverages:** Creating tasty vitamin beverages with zero sugar opens up a market for consumers seeking healthier beverage options. - **Functional Beverages:** Combining energy-boosting ingredients with essential vitamins provides consumers with a multi-functional beverage option. - **Experiential Marketing:** Hosting launch parties with experiential activations can generate buzz and excitement around new product releases. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of healthier beverage options by creating more zero-sugar and functional beverage options. - **Fitness Industry:** The fitness industry can partner with functional beverage companies to provide energy-boosting options for their customers. - **Marketing Industry:** The marketing industry can create engaging experiential activations to generate excitement and buzz for new product launches. ## Related on Trend Hunter - [Tropical-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/tropicalinspired-energy-drink.md) - [Flavor-Driven Energy Drink Ranges](https://www.trendhunter.com/trends/celsius-energy-drinks.md) - [Sherbet-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-retro-vibe.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md) - [Tropical Summertime Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-strawberry-passionfruit.md) - [Outer Space-Inspired Energy Drinks](https://www.trendhunter.com/trends/celsius-space-vibe-collection.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Sparkling Raspberry Peach Beverages](https://www.trendhunter.com/trends/sparkling-raspberry-peach.md) - [Skiing Season Energy Drinks](https://www.trendhunter.com/trends/celsius-spritz-vibe.md)