# Fitness Influencer Protein Powders The Vitalura Labs Protein Powder Has a Plant-Based Formula By Michael Hemsworth | Published 2023-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vitalura-labs-protein-powder References: [preparedfoods](https://www.preparedfoods.com/articles/127854-vitalura-labs-protein-powder) & [fitbodyapp](https://fitbodyapp.com/pages/vitaluralabs)  The Vitalura Labs [Protein](https://www.trendhunter.com/trends/performance-protein-creatine) Powder has been launched by fitness influencer Anna Victoria as a [plant-based supplement](https://www.trendhunter.com/trends/plant-proteins) targeted towards health-conscious individuals seeking a way to support their lifestyle. The product comes in Chocolate Gelato and Vanilla flavors, which both contain [25-grams of protein per serving](https://www.trendhunter.com/trends/rise311-protein-powders) with no added calories from sugar. The supplement comes in 2.44-pound bags, which contain a total of 30-servings in each and can be purchased directly from the brand's website. Victoria commented on the new Vitalura Labs Protein Powder saying, "Finding something I could trust and feel confident about putting in my body was a challenge. I knew that if I wanted to find the best supplement line on the market, I would have to make it myself.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 63% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Supplements:** An opportunity to disrupt the supplement industry by catering to health-conscious individuals seeking a plant-based formula. - **Fitness Influencer Supplements:** Influencers can leverage their brand to launch their own line of supplements, providing them with a new revenue stream and fans trust their recommendations. - **Low-calorie Protein Powders:** A trend towards providing protein powders without added calories from sugar, catering to consumers who want to maintain a healthy lifestyle without compromising on taste. ### Sectors Adopting This - **Health and Wellness:** An opportunity to disrupt the health and wellness industry by providing plant-based supplements that cater to health-conscious individuals. - **Fitness:** A trend towards fitness influencers entering the supplement industry and creating their own line of supplements, providing opportunities for collaboration and endorsement. - **Food and Beverage:** An opportunity to disrupt the food and beverage industry by catering to consumers who want a low-calorie protein supplement without compromising on taste. ## Related on Trend Hunter - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Premium Plant-Based Protein Powders](https://www.trendhunter.com/trends/performance-protein-creatine.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md)